About UltimuttUltimutt is an at-home pet grooming company operating across Gurgaon, South Delhi and Faridabad. Our trained groomers come to the pet parent's doorstep, so pets are groomed in a calm, familiar setting without the stress of travel or salon waits.

Customers book through our app, website and a dedicated sales team, and a growing share choose our memberships for regular grooming. We are a founder-led team building the most trusted pet care brand in NCR, and we are hiring people who want real ownership and will build, not just manage.

Why join us

- Real ownership from day one in a fast-growing, founder-led company.
- Work directly with the founders on problems that shape the business.
- A brand people love, built around pets and the people who care for them.

Location

Gurugram, Haryana (with travel across Gurgaon, South Delhi and Faridabad)

Employment

Full time

Role summaryOwn paid acquisition across Google and Meta. You will drive high-intent bookings in our three cities at a sustainable CAC, manage our agency partners and make sure every rupee spent is tracked to a booking.

What you will do

- Plan, run and optimise Google Ads (Search, Performance Max, local) and Meta campaigns for Gurgaon, South Delhi and Faridabad.
- Own keyword strategy,



geo-targeting, bid strategy and negative keyword hygiene.
- Manage and hold agency partners accountable against a clear SOW and KPI framework.
- Own conversion tracking end to end: GA4, GTM, app attribution and call/lead tracking into our CRM.
- Work with Brand and Content on ad creatives and landing pages; continuously test and improve conversion rates.
- Report weekly on spend, CAC, ROAS and bookings by channel and city, and reallocate budget on evidence.

What we are looking for

- 3 to 6 years managing performance budgets for a consumer or local-services business.
- Deep hands-on Google Ads expertise; strong working knowledge of Meta Ads.
- Solid with GA4, Google Tag Manager and attribution; able to diagnose tracking issues yourself.
- Analytical, frugal, and comfortable owning a CAC target.

Good to have

- Experience with hyperlocal or home-services marketing (e.g., Urban Company-style businesses).
- Exposure to app install campaigns and MMPs.

How success is measured

- CAC by city and channel
- Paid bookings volume
- Lead-to-booking conversion
- Tracking accuracy (share of bookings attributed)

📌 Performance Marketing Manager (Delhi)
🏢 Ultimutt™
📍 Delhi