About Ultimutt

Ultimutt is an at-home pet grooming company operating across Gurgaon, South Delhi and Faridabad. Our trained groomers come to the pet parent's doorstep, so pets are groomed in a calm, familiar setting without the stress of travel or salon waits.

Customers book through our app, website and a dedicated sales team, and a growing share choose our memberships for regular grooming. We are a founder-led team building the most trusted pet care brand in NCR, and we are hiring people who want real ownership and will build, not just manage.

Why join us

- Real ownership from day one in a fast-growing, founder-led company.
- Work directly with the founders on problems that shape the business.
- A brand people love, built around pets and the people who care for them.

Location Gurugram, Haryana (with travel across Gurgaon, South Delhi and Faridabad)

Employment

Full-time

Role summary

Own paid acquisition across Google and Meta. You will drive high-intent bookings in our three cities at a sustainable CAC, manage our agency partners and make sure every rupee spent is tracked to a booking.

What you will do

- Plan, run and optimise Google Ads (Search, Performance Max, local) and Meta campaigns for Gurgaon, South Delhi and Faridabad.




- Own keyword strategy, geo-targeting, bid strategy and negative keyword hygiene.
- Manage and hold agency partners accountable against a clear SOW and KPI framework.
- Own conversion tracking end to end: GA4, GTM, app attribution and call/lead tracking into our CRM.
- Work with Brand and Content on ad creatives and landing pages; continuously test and improve conversion rates.
- Report weekly on spend, CAC, ROAS and bookings by channel and city, and reallocate budget on evidence.

What we are looking for

- 3 to 6 years managing performance budgets for a consumer or local-services business.
- Deep hands-on Google Ads expertise; strong working knowledge of Meta Ads.
- Solid with GA4, Google Tag Manager and attribution; able to diagnose tracking issues yourself.
- Analytical, frugal, and comfortable owning a CAC target.

Valuable to have

- Experience with hyperlocal or home-services marketing (e.g., Urban Company-style businesses).
- Exposure to app install campaigns and MMPs.

How success is measured

- CAC by city and channel
- Paid bookings volume
- Lead-to-booking conversion
- Tracking accuracy (share of bookings attributed)

📌 Performance Marketing Manager (Delhi)
🏢 Ultimutt™
📍 Delhi