Company Description Thomas Cook India Limited, established in 1881, is a leading omnichannel travel company offering services such as foreign exchange, corporate travel, MICE, leisure travel, and value-added services. Headquartered in the Asia-Pacific region, the Thomas Cook India Group operates across 28 countries and 5 continents, serving a diverse customer base. The company provides a comprehensive range of international and domestic holiday packages, from short getaways and adventure trips to luxury, spiritual, and honeymoon experiences.

It is India’s largest non-bank foreign exchange services provider, serving over a million customers annually.

Thomas Cook

India follows a strategic omnichannel model, combining extensive retail networks with digital platforms like its website, call centers, and apps to deliver integrated “phygital” customer experiences.

Role Description This is a full time, on-site Performance Marketing Manager role based in Thane.

The Performance Marketing

Manager will plan, execute, and optimize data-driven digital campaigns across channels such as search, social, display, and affiliates to drive customer acquisition, engagement, and revenue. The role involves managing media budgets, tracking key performance metrics, and working closely with internal teams to align campaigns with business and brand objectives. The individual will analyze campaign performance, generate actionable insights,



and implement A/B tests to improve conversion rates and return on ad spend.

The Performance Marketing

Manager will also collaborate with product, content, and analytics teams to refine targeting, messaging, and user journeys, while reporting regularly to stakeholders on performance and opportunities.

Qualifications

- Robust performance marketing expertise, including experience with paid search, paid social, display, retargeting, and affiliate marketing.
- Proficiency in analytics and measurement tools (e.g., Google Analytics, ad platform dashboards, tracking pixels) and comfort working with data to inform decisions.
- Ability to develop and manage campaign strategies, budgets, and forecasts, with a focus on achieving defined KPIs and ROI.
- Experience conducting A/B testing, optimizing landing pages, and improving conversion funnels for digital campaigns.
- Solid understanding of broader digital marketing concepts such as SEO, content marketing, and marketing automation is an advantage.
- Strong communication and collaboration skills, with the ability to work cross-functionally and present insights to stakeholders.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital or performance marketing are a plus.
- Prior experience in travel, hospitality, or consumer services sectors is beneficial but not mandatory.

📌 Performance Marketing Manager (Thane)
🏢 Thomas Cook India
📍 Thane