Performance Marketing Manager (Skincare & Beauty)

Company: Suroskie | Location: Ghaziabad | Work from Office | Working Days: Monday–Saturday (Onsite) | Full-Time | Experience: 5–6 Years | Immediate joiner Preferred

Preferred Background: Beauty / Skincare / D2C / Personal Care

About the Role

Suroskie is a rapid-growing D2C skincare and beauty brand looking for a Performance Marketing Manager to drive customer acquisition, revenue growth, and ROAS across paid channels.

You will own the complete performance funnel across Meta, Google, and Snapchat, with a strong focus on scaling campaigns profitably.

Key Responsibilities

- Plan, execute, and optimize campaigns across Meta, Google, and Snapchat Ads.
- Manage and scale ₹1 Cr monthly ad spends.
- Own the complete funnel: Awareness → Consideration → Conversion.
- Drive revenue, customer acquisition, ROAS, and CPA targets.
- Analyze campaign performance and scale winning audiences, creatives, and placements.
- Conduct A/B testing across creatives, audiences, landing pages, and ad copies.
- Work with creative, content, and influencer teams to develop high-converting UGC and performance creatives.
- Track and report CTR, CPC, CPA, ROAS, LTV, and CVR.
- Optimize landing pages and Shopify funnels to improve conversion rates.
- Plan and allocate monthly budgets across channels to maximize blended ROAS.
- Monitor platform updates, competitor strategies,



and emerging performance marketing trends.

Required Skills & Qualifications

- 5–6 years of hands-on performance marketing experience.
- Strong preference for candidates from Beauty, Skincare, D2C, or E-Commerce.
- Proven experience managing and scaling ₹1 Cr monthly ad budgets.
- Strong hands-on expertise in Meta Ads, Google Ads, and Snapchat Ads.
- Proven track record of delivering and scaling ROAS/ROI.
- Strong understanding of funnel optimization and CRO.
- Working knowledge of GA4, Meta Pixel, UTM tracking, and conversion tracking.
- Strong analytical and data-driven decision-making skills.
- Ability to work closely with creative, brand, website, and leadership teams.

Good to Have

- Experience with Shopify/D2C e-commerce.
- Strong understanding of UGC and influencer-led performance creatives.
- Knowledge of Google Tag Manager, Google Search Console, and Microsoft Clarity.
- Experience in scaling high-growth D2C brands.
- Strong ownership and execution mindset.

Why Suroskie?

- High-Growth Brand: Build and scale a fast-growing skincare brand.
- Real Ownership: Direct impact on growth, revenue, and customer acquisition.
- Competitive Package: Up to ₹1 Lakh/month performance incentives.

Apply Now

Send your resume and a brief note highlighting your biggest performance marketing achievement to:

[email protected]

📌 Performance Marketing Manager (Ghaziabad)
🏢 Suroskie
📍 Ghaziabad