Performance Marketing Manager – US Market

Function: Growth Revenue / Performance Marketing

Company: Prism( Formerly OYO)

Role Overview

Prism is looking for a Performance Marketing Manager to own website revenue and conversion growth for the US market. This role will lead full-funnel performance marketing across paid channels with clear ownership of revenue, ROAS, CAC, and conversion metrics for the website business.

Key Responsibilities

Revenue & Growth Ownership

•Own website revenue, bookings, and conversion rate for the US market.

•Drive YoY growth through performance marketing, funnel optimization, and experimentation.

•Set and manage weekly/monthly targets for revenue, ROAS, CAC, and CVR.

Performance Marketing (Channel Ownership)

•Own and scale paid channels including Google Search, PMAX, Meta (Facebook & Instagram), YouTube, Display, and other performance channels.

•Drive full-funnel performance across prospecting, retargeting, and retention.

•Manage budgets, bid strategies, audience segmentation, and creative testing across platforms.

Work closely with agencies and platform partners (Google, Meta) to unlock scale and efficiency.

Conversion & Funnel Optimization

•Analyze end-to-end website funnel (landing pages → search → PDP → checkout).

•Identify drop-offs and improve CVR through CRO, landing page optimization, A/B testing,



and UX improvements.

•Partner with product, design, and tech teams to ship high-impact conversion initiatives.

Analytics & Decision Making

•Track and analyze performance using GA4, attribution tools, and dashboards.

•Conduct deep dives on channel overlap, incrementality, cohort behavior, and marginal ROI.

•Present structured performance insights and growth plans to leadership.

Cross-functional Collaboration

•Work with product, tech, CRM, brand, and content teams to align growth priorities.

•Coordinate with internal and external stakeholders for rapid execution and scale.

Requirements Experience & Skills

•Good experience in performance marketing / growth roles.

•Strong hands-on experience with Meta Ads and Google Ads for website-led revenue growth.

•Proven experience managing large-scale performance budgets and driving measurable revenue impact.

•Strong understanding of attribution, conversion tracking, and web analytics.

•Ability to translate data into clear actions and growth levers.

•Ownership mindset with strong bias for action.

•Comfortable operating in fast-paced, target-driven environments.

•Strong communication and stakeholder management skills.

Location - Gurgaon

US Shift - 6:30 PM IST to 3:30 AM IST

📌 Performance Marketing Manager (Gurugram)
🏢 OYO USA
📍 Gurugram