Performance Marketing Manager | Google Ads & Meta Ads | B2B Lead Generation

Company: ESIGN WEB SERVICES

Experience: 3+ years

Employment Type: Full-time, in-house

Salary: Competitive fixed monthly salary, based on experience, practical expertise, and demonstrated campaign results.

About the Role

ESIGN WEB SERVICES is looking for an experienced Performance Marketing Manager to generate qualified business leads through Google Ads and Meta Ads.

You will manage paid advertising for our agency’s growth, attracting businesses interested in SEO, Google Ads management, social media marketing, and website design and development services.

We need someone who can independently plan, launch, manage, and optimise campaigns while taking ownership of advertising spend and lead quality. You should understand how to reach business owners and decision-makers, create effective campaigns, and turn enquiries into relevant sales opportunities.

This is a hands-on role working closely with our founder, sales team, and content, design, and website development teams.

Key Responsibilities

- Plan lead generation campaigns: Develop strategies based on our services, target customers, markets, advertising budgets, and business objectives.
- Manage Google Ads: Handle campaign setup, keyword research, search intent analysis, negative keywords, ad copy, bidding, targeting, and ongoing optimisation.
- Manage Meta Ads: Run Facebook and Instagram campaigns using relevant audiences, compelling creatives, lead forms, website conversions, and remarketing.
- Improve lead quality: Identify and reduce spam, irrelevant enquiries, and low-intent leads through better targeting, messaging, qualification questions, and campaign optimisation.
- Develop advertising messages: Work with our creative team to produce and test ad copy, visuals, videos, and service-specific offers.
- Improve landing page performance: Collaborate with our website team on page messaging, enquiry forms, calls to action, and conversion journeys.
- Maintain reliable tracking:



Set up and validate conversion tracking using GA4, Google Tag Manager, Meta Pixel, and relevant integrations. Coordinate technical implementation where required.
- Use sales feedback: Review enquiry quality and sales progress to understand which campaigns generate suitable prospects and meaningful business opportunities.
- Manage advertising budgets: Monitor spending, control wasted spend, and recommend budget allocation based on evidence.
- Test and optimise: Conduct structured tests across ads, audiences, keywords, landing pages, and forms.
- Report campaign performance: Provide clear reports covering spend, qualified leads, acquisition costs, insights, issues, and next steps.

Required Skills and Experience

- At least 3 years of hands-on experience managing paid advertising campaigns.
- Strong practical expertise in both Google Ads and Meta Ads.
- Demonstrated experience generating leads for B2B or service-based businesses.
- Ability to manage campaigns independently, from strategy and setup to optimisation and reporting.
- Strong understanding of buyer intent, audience targeting, lead qualification, and remarketing.
- Practical knowledge of conversion tracking, GA4, Google Tag Manager, and landing page optimisation.
- Ability to interpret campaign data, identify performance issues, and take corrective action.
- Understanding of cost per lead, cost per qualified lead, conversion rates, and customer acquisition cost.
- Good advertising copy judgement and the ability to provide clear briefs to creative teams.
- Strong communication, attention to detail, and accountability for campaign execution and budget utilisation.

Preferred Experience





- Generating leads for a digital marketing, SEO, advertising, or website development agency.
- Running campaigns targeting international B2B markets.
- Working with CRM systems and tracking leads through the sales pipeline.
- Using offline conversion data and sales feedback to improve campaign performance.
- Practical knowledge of Meta Conversions API.
- Managing campaigns with limited budgets and scaling investment when performance supports it.

How Your Performance Will Be Evaluated

Initial campaigns will help establish realistic benchmarks based on our budget, target markets, service offers, and sales cycle. Ongoing targets will be informed by actual campaign data and sales team feedback.

Your performance will be reviewed against:

- Relevance and quality of generated enquiries.
- Cost per qualified lead and improvement over time.
- Sales-accepted opportunities and relevant business consultations.
- Effective budget utilisation and reduction of wasted spend.
- Accuracy of conversion tracking and reporting.
- Consistent testing, optimisation, and proactive recommendations.
- Collaboration with the sales team to improve campaign outcomes.

Our priority is to attract suitable businesses with genuine requirements for our services. Enquiry volume alone will not determine campaign success.

How to Apply

Apply through LinkedIn with your updated CV and 2–3 relevant campaign examples or case studies.

For each example, please share:

- The industry or service promoted and target market.
- Platforms used and approximate monthly advertising budget.
- Campaign duration and results achieved.
- How you assessed and improved lead quality.
- Your specific responsibilities and contribution.

Anonymised examples are welcome. Please do not share confidential client information.

If you can independently manage Google Ads and Meta Ads and demonstrate a explicit understanding of qualified lead generation, we would like to hear from you.

📌 Performance Marketing Manager | Google Ads & Meta AdsB Lead Generation (Dwarka)
🏢 eSign Web Services
📍 Dwarka