Title: Sr. Performance Marketing Manager

Ace Blend | Mumbai | Meta Ads & Google Ads

Department: Marketing

Experience: 4–7 years

Location: Mumbai (Work from Office)

Employment Type: Full-time Reporting to: Head of Marketing / Marketing Director

About Ace Blend

Ace Blend is a modern nutrition and wellness brand focused on creating science-backed nutritional products for today's health-conscious consumers. With a growing portfolio of supplements, plant-based proteins, functional beverages and wellness products, we are building a premium consumer brand with a strong digital-first approach.

We are looking for a results-driven Performance Marketing Manager to own and scale our paid acquisition efforts across Meta and Google Ads. The ideal candidate will combine strong analytical skills, creative thinking and hands-on campaign management to drive profitable growth, customer acquisition and revenue.

Role Overview The Performance Marketing Manager will be responsible for planning, executing, optimizing and scaling paid media campaigns across Meta (Facebook and Instagram) and Google Ads. This role requires end-to-end ownership of campaign performance, from strategy and audience research to creative testing, budget allocation, conversion optimization and reporting.

The candidate should have hands-on experience in D2C, e-commerce or consumer brands, with a strong understanding of the full customer acquisition funnel and performance metrics such as ROAS, CAC, CPA, CTR and conversion rate.

Key Responsibilities

1. Performance Marketing Strategy & Planning

- Develop and execute comprehensive performance marketing strategies across Meta Ads and Google Ads to achieve business revenue and customer acquisition targets.
- Own the paid media strategy across the entire customer journey, including awareness, consideration, acquisition, retargeting and repeat purchases.
- Plan monthly and quarterly media budgets, campaign calendars and growth forecasts in alignment with business objectives.
- Identify opportunities to scale campaigns, enter new audience segments and improve marketing efficiency.
- Collaborate with the marketing and e-commerce teams to align paid media strategies with product launches, promotional campaigns and seasonal sales.

2. Meta Ads Management (Facebook & Instagram)

- Independently manage and optimize Meta Ads campaigns, including prospecting, retargeting, catalog sales, Advantage+ Shopping and conversion campaigns.
- Develop audience segmentation strategies using interest-based, broad, lookalike and custom audiences.
- Build and manage full-funnel campaigns to acquire new customers and drive repeat purchases.
- Conduct continuous A/B testing of ad creatives, copy, hooks, formats, landing pages, audiences and campaign structures.
- Work closely with the creative team to develop high-performing ad concepts, UGC,



product videos, static ads and reels.
- Monitor campaign performance and optimize bidding strategies, placements, frequency, budgets and audience targeting.
- Manage Meta Pixel, Conversions API and event tracking to ensure accurate attribution and campaign optimization.
- Identify creative fatigue, audience saturation and declining campaign efficiency, and implement corrective measures.

3. Google Ads Management

- Plan, execute and optimize campaigns across Google Search, Performance Max, Shopping, Display and YouTube Ads.
- Develop keyword strategies, search campaigns and negative keyword lists to capture high-intent customers.
- Manage product feed optimization and Google Merchant Center for e-commerce campaigns.
- Optimize campaigns based on search intent, audience behavior, product profitability and conversion performance.
- Develop remarketing strategies across Google Display, YouTube and other eligible placements.
- Continuously test ad copy, headlines, extensions, bidding strategies and landing pages to improve campaign performance.
- Monitor search terms, impression share, quality score, CPC and conversion rates to identify opportunities for growth.

4. Budget Management & Revenue Growth

- Own and manage paid media budgets, ensuring efficient allocation across platforms, campaigns and product categories.
- Monitor daily, weekly and monthly spends against budgets, revenue targets and business priorities.
- Drive improvements in customer acquisition cost (CAC), return on ad spend (ROAS), cost per acquisition (CPA) and overall marketing efficiency.
- Identify profitable campaigns and scale them while maintaining sustainable acquisition costs.
- Work with the finance and business teams to develop revenue forecasts, marketing budgets and performance projections.
- Monitor contribution margin and product-level profitability when making budget allocation decisions.

5. Analytics, Tracking & Reporting

- Set up and maintain reliable conversion tracking, pixels, tags and analytics integrations across marketing platforms.
- Use Google Analytics 4 (GA4), Google Tag Manager, Meta Ads Manager and other relevant tools to monitor performance.
- Build and maintain dashboards to track campaign performance, marketing spend, revenue and acquisition efficiency.
- Analyze key performance indicators, including:
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Cost per Acquisition (CPA)
- Click-Through Rate (CTR)




- Cost per Click (CPC)
- Conversion Rate (CVR)
- Average Order Value (AOV)
- Customer Lifetime Value (LTV)
- Marketing Efficiency Ratio (MER)
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Analyze attribution discrepancies and coordinate with relevant teams to improve measurement accuracy.

6. Creative Strategy & Conversion Optimization

- Collaborate with the design, content and video teams to create performance-focused ad creatives.
- Develop creative testing roadmaps, including new concepts, messaging angles, product perks, offers and formats.
- Translate campaign insights and customer behavior into clear creative briefs.
- Identify winning creative formats and messaging strategies and develop repeatable testing frameworks.
- Analyze landing page performance and work with the e-commerce team to improve website conversion rates.
- Recommend improvements to product pages, checkout journeys, promotional offers and landing page experiences.
- Stay updated on platform trends, emerging ad formats and evolving performance marketing best practices.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications or a related field.
- 4–7 years of relevant experience in performance marketing, preferably within D2C, e-commerce, FMCG, nutrition, wellness, beauty or lifestyle brands.
- Proven hands-on experience managing Meta Ads and Google Ads campaigns with significant media budgets.
- Strong understanding of campaign structures, bidding strategies, audience targeting, conversion tracking and attribution.
- Demonstrated experience in scaling campaigns while maintaining acquisition efficiency.
- Proficiency in GA4, Google Tag Manager, Meta Ads Manager and Google Merchant Center.
- Strong analytical and problem-solving skills, with the ability to interpret data and translate it into actionable strategies.
- Experience working with creative teams to develop and test performance-led ad creatives.
- Excellent communication, presentation and stakeholder management skills.
- Strong ownership mindset, attention to detail and ability to work in a fast-paced, high-growth environment.

Preferred Experience

- Experience working with Shopify or another e-commerce platform.
- Experience in scaling a D2C brand through paid acquisition.
- Familiarity with server-side tracking, Meta Conversions API and marketing attribution tools.
- Experience with creative testing frameworks and UGC-led performance campaigns.
- Understanding of customer retention, cohort analysis, LTV and contribution-margin-based marketing.
- Experience managing multiple product categories and balancing acquisition with profitability

Interested candidate can share their CV at [email protected]

📌 Performance Marketing Manager (Mumbai)
🏢 Ace Blend
📍 Mumbai