Performance Marketing Manager

Location: Gurugram, India

Work Mode: On-site

Experience: 6–10 years

Salary: ₹20,00,000 – ₹22,00,000 per year

Industry: Hospitality, Travel & OTA

About the Role

We are looking for an experienced Performance Marketing Manager to lead paid media execution across multiple channels and drive direct bookings at target acquisition costs.

The role will manage a significant monthly media budget and leverage AI-driven bidding, automation, analytics, and performance optimization to maximize ROAS and drive measurable revenue growth.

You will work across property-level campaigns while also taking a portfolio-wide view of performance, budget allocation, demand signals, and commercial priorities.

What You'll Do

- Manage Google Ads, Google Hotel Ads, Meta Ads, and metasearch campaigns including TripAdvisor and Trivago.
- Develop and optimize AI-driven bidding strategies across Brand, Metasearch, Generic, and Destination campaigns.
- Manage and optimize a ₹2 Cr+ annual media budget across the portfolio.
- Allocate budgets across properties based on performance, demand signals, readiness, and commercial priorities.
- Continuously optimize campaigns toward a blended CAC of ≤10%.
- Manage campaign migration from legacy brand websites to the new domain.
- Monitor and optimize ROAS, CPA, CAC, conversion rates, and revenue contribution.
- Manage internal and external performance marketing resources.
- Own attribution and conversion optimization across the full booking funnel.
- Lead budget planning, forecasting, and reforecasting.
- Partner with Revenue Management and CRM teams.




- Build and maintain performance measurement frameworks and accurate tracking.

What We're Looking For

- 6–10 years of experience in performance marketing or paid media.
- Experience managing performance marketing budgets of $100K+ per month.
- Solid expertise in Google Ads, Google Hotel Ads, Meta Business Manager, and GA4.
- Experience with AI/ML-driven bidding strategies and campaign automation.
- Strong understanding of ROI, ROAS, CPA, and CAC optimization.
- Commercial mindset focused on revenue and business outcomes.
- Experience managing or overseeing agency-delivered campaigns.
- Strong understanding of attribution, conversion optimization, and marketing mix analysis.
- Excellent communication and stakeholder management skills.
- Ability to collaborate across multiple teams and time zones.

Nice to Have

- Experience in hospitality, travel, or OTA businesses.
- Experience managing multi-property or multi-brand campaigns.
- Experience with metasearch advertising.
- Knowledge of conversion rate optimization and marketing mix analysis.
- Experience working with revenue management teams.

Key Success Metrics

- Revenue generated from paid media
- ROAS and ROI
- CPA and blended CAC
- Direct booking growth
- Conversion rate
- Budget efficiency
- Portfolio-level performance

Why This Role

This is an opportunity to take ownership of a significant performance marketing operation, work with AI-driven optimization strategies, and directly influence revenue, bookings, and commercial growth across a hospitality portfolio.

If you have experience managing large paid media budgets and can connect campaign performance to real business outcomes, we'd like to hear from you.

📌 Performance Marketing Manager (Gurugram)
🏢 AQUBT
📍 Gurugram