Hiring for Performance Marketing Head profile for Noida location. Please find the job details as below:

Profile: Performance Marketing Head

Experience: 8 Years

Salary: Up to ₹22 LPA

Industry: EdTech / Education (UG/ PG segment)

Location: Noida

Key Responsibilities:

Performance Marketing

- · Develop and execute the overall performance marketing and customer acquisition strategy.
- · Own marketing budgets, ROAS, CAC, CPL, conversion rates, and revenue targets.
- · Plan, launch, and optimize campaigns across Google Ads, Meta Ads, YouTube, and other paid media platforms.
- · Lead lead generation and acquisition campaigns for admissions and business growth.
- · Optimize the complete marketing funnel from lead generation to conversion and revenue.
- · Drive CRO, remarketing, audience segmentation, and campaign optimization.
- · Work closely with the Sales and Admissions teams to improve lead quality and conversion rates.
- · Monitor campaign performance and prepare regular reports on ROI, ROAS, CAC, CPL, revenue, and conversions.
- · Implement A/B testing for creatives, landing pages, campaigns, audiences, and messaging.
- · Develop data-driven strategies based on customer behavior, campaign analytics, and market trends.
- · Ensure accurate tracking, attribution, and reporting using GA4, Google Tag Manager, pixels, and other analytics tools.
- · Manage, mentor, and develop the performance marketing team.
- · Coordinate with creative, content, technology, and sales teams for campaign execution.




- · Identify new paid acquisition channels and opportunities for scalable growth.

Required Skills

- · 8–12 years of relevant experience in Performance Marketing/Digital Marketing.
- · Minimum 3 years of experience in a leadership or team-management role.
- · Experience in EdTech, Education, SaaS, E-commerce, or other lead-generation-driven businesses will be preferred.
- · Strong expertise in Performance Marketing and Paid Media.
- · Advanced knowledge of Google Ads, Meta Ads, YouTube Ads, and programmatic advertising.
- · Strong understanding of SEO/SEM, remarketing, affiliate marketing, and CRO.
- · Excellent knowledge of GA4, Google Tag Manager, conversion tracking, and attribution.
- · Strong analytical and data-driven decision-making skills.
- · Experience managing significant marketing budgets.
- · Strong understanding of CAC, CPL, CPA, ROAS, ROI, LTV, conversion rate, and marketing funnels.
- · Robust leadership and team-management skills.
- · Excellent communication and stakeholder-management abilities.
- · Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

Key Performance Indicators (KPIs)

- · Lead Generation & Lead Quality
- · Customer Acquisition Cost (CAC)
- · Cost Per Lead (CPL)
- · Conversion Rate
- · Return on Ad Spend (ROAS)
- · Marketing ROI
- · Revenue Generated
- · Funnel Performance
- · Campaign Scalability
- · Team Productivity

Thanks & Best Regards,

Anjali Tomar

HR Executive

(phone hidden)

Pay: ₹1,200,000.00 - ₹2,200,000.00 per year

Work Location: In person

📌 Performance marketing Head (Noida)
🏢 PE Upskill
📍 Noida