About the Role

We are a growing social media and performance marketing agency looking for a Performance Marketing & Growth Specialist to take ownership of paid advertising and growth strategy for our clients.

Your primary responsibility is simple:

Use advertising, data and experimentation to help our clients grow.

You will manage Meta Ads and Google Ads, analyze performance, identify problems and opportunities, and continuously determine what we should test or improve next.

You will work closely with our Client Account & Social Media Manager and creative team.

This is not a social media posting or client account management position.

Key Responsibilities

1. Meta Ads:

- Build, manage and optimize Meta advertising campaigns.
- Develop prospecting and retargeting strategies.
- Manage audiences and targeting.
- Manage campaign budgets.
- Test creatives, copy, audiences and offers.
- Monitor and optimize campaigns.
- Identify and scale winning campaigns.
- Diagnose and improve underperforming campaigns.
- Manage lead-generation and conversion campaigns.

2. Google Ads:

- Build, manage and optimize Google Ads campaigns.
- Manage Google Search campaigns.
- Manage Performance Max campaigns where appropriate.
- Conduct keyword and search-intent research.
- Manage negative keywords.
- Optimize ad copy.
- Manage budgets and bidding strategies.
- Monitor conversion performance.
- Identify poor-quality traffic and campaign inefficiencies.

3. Analytics & Tracking:

- Meta Ads Manager
- Google Ads
- Google Analytics 4
- Google Business Profile
- Website analytics
- CRM/lead data where available

You should understand:

- ROAS
- CPA
- CAC
- CTR
- CPC
- CPM
- Conversion Rate
- Cost Per Lead
- Cost Per Acquisition





You should also understand conversion tracking and be able to identify potential tracking problems. 4. Growth Strategy:

We don't want someone who simply manages Ads Manager. You should understand the client's business and determine:

- Who are we trying to acquire?
- What is the client's offer?
- Which audience is performing?
- Which creative is performing?
- Where are customers dropping out?
- Why aren't campaigns converting?
- What should we change?
- What should we test next?
- Where should we allocate the client's advertising budget?

For restaurant and hospitality clients, the objective may include increasing:
- Reservations
- Online orders
- Foot traffic
- Calls
- Event bookings
- Leads
- Sales

5. Creative Performance Strategy: You will work with our account manager and creative team to identify:

- Winning creatives
- Successful hooks
- High-performing messaging
- Effective offers
- Organic content worth turning into ads
- New creative concepts that should be tested

Your responsibility is to use performance data to tell the creative team what we should create or test next.

Ideal Candidate:

The ideal candidate is analytical, commercially minded and obsessed with understanding why marketing performs the way it does.

You should be skilled in:

- Meta Ads Manager
- Google Ads
- Performance marketing
- Paid customer acquisition
- Campaign optimization
- Conversion tracking
- Google Analytics 4
- Marketing analytics




- CPA/CAC/ROAS analysis
- Audience strategy
- Retargeting
- Creative testing
- Offer testing
- Growth strategy
- Funnel analysis
- Problem-solving

Required Experience:

- 2–4+ years of performance/digital marketing experience
- Hands-on Meta Ads experience
- Hands-on Google Ads experience
- Experience managing advertising budgets
- Experience optimizing campaigns based on data
- Understanding of conversion tracking
- Strong analytical and problem-solving skills
- Ability to manage multiple client ad accounts

Agency experience and restaurant/hospitality/local-business marketing experience are solid assets.

What Success Looks Like:

You will be evaluated on your ability to:

- Improve advertising performance
- Generate qualified leads, reservations and sales where measurable
- Improve CPA/CAC
- Improve ROAS where measurable
- Identify winning campaigns and creatives
- Diagnose underperforming campaigns
- Develop meaningful tests and experiments
- Turn data into actionable recommendations
- Identify opportunities for client growth

We are looking for someone who doesn't simply ask: "How did the campaign perform?"

We want someone who asks:

"Why did it perform this way, and what should we do next?"

How to Apply

Please provide examples of Meta and/or Google Ads campaigns you have personally managed.

Where possible, include:

- Industry
- Approximate monthly ad spend
- Campaign objective
- Strategy
- CPA/CAC/ROAS
- Problems you identified
- Changes you made
- Results after those changes

Shortlisted candidates may be given a practical advertising and growth case study. Pay: ₹20,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Performance Marketing & Growth Specialist (Delhi)
🏢 VAdz Media
📍 Delhi