This is a remote position.

We are looking for a hands-on Performance Marketing Expert who can take ownership of paid lead generation and customer acquisition across Meta, Google and other digital advertising platforms. This is not an agency coordination or reporting-only role.

Ownership Mindset

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- This is a high-ownership, hands-on role. You will take complete responsibility for assigned campaigns from planning and setup to optimization, troubleshooting and results.

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- If CPL increases, lead quality drops, tracking breaks or a campaign stops converting, you are expected to investigate, propose solutions, implement them and follow through until the issue is resolved.

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- You will be accountable for campaign outcomes, not just completing tasks.

Paid Acquisition

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- Plan, build, manage and optimize paid campaigns across Meta/Facebook &
- Instagram, Google Ads, YouTube and other relevant platforms.

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- Generate qualified leads for courses, classes, events, workshops and education programs.

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- Optimize for qualified leads and enrollments rather than simply maximizing lead volume.

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- Monitor CPL, CPQL, conversion rate, CAC, ROAS and LTV.

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- Proactively identify opportunities and take ownership of campaign performance.

Meta / Facebook Ads

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- Create campaign structures and select appropriate objectives.

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- Build and test audiences, lookalikes and re-targeting segments.

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- Set up and optimize lead forms and conversion campaigns.

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- Test creatives, hooks, offers, messaging and placements.

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- Monitor, troubleshoot and scale winning campaigns.

Google Ads

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- Search, Performance Max, Display, YouTube and remarketing.

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- Keyword research, negative keywords and campaign structure.

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- Bidding strategies, audience targeting and conversion tracking.

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- Ad-copy testing and landing-page optimization.

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- Identify and fix underperforming campaigns.

Other Platforms

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Experience with at least 2–3 additional paid acquisition platforms such as LinkedIn, TikTok, Quora, Reddit,



Snapchat or regional platforms.

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- Ability to evaluate platforms based on audience fit, economics and measurable outcomes.

EdTech Marketing —

- Mandatory:

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- Direct EdTech / online education experience is mandatory.

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Experience marketing online classes, courses, tutoring, children's education, workshops, events, subscriptions or free trials.

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- Understanding of parent/student decision-making and education purchase journeys.

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Experience marketing directly to parents and/or students is highly valuable.

Funnel &

- Analytics:

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- Understand Ad →
- Landing Page/Form →
- Lead →
- Qualified Lead →
- Counseling/Sales →
- Enrolment →
- Revenue.

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- Identify where the funnel is losing money and recommend specific improvements.

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- Connect campaign data with CRM and actual sales/enrollments.

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Experience with Google Analytics, Google Tag Manager, Meta Pixel/CAPI, CRM and marketing automation is preferred.

Creative &

- CRO:

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- Identify winning creative angles and prepare clear briefs.

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- Test hooks, offers, messaging and landing pages.

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- Analyze creative fatigue and audience saturation.

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- Run A/B tests and turn campaign data into new creative ideas.

AI &

- Automation:

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- Use AI for ad copy, creative ideation, audience research, competitor research, campaign analysis and reporting.

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- Use automation for lead handling, reporting, scoring and repetitive marketing operations.

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- Demonstrate at least one real AI/automation workflow personally built or implemented.

Requirements

Required

• 4–8+ years of performance/digital marketing experience.





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- Direct EdTech / online education experience is mandatory.

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- Strong hands-on Meta Ads and Google Ads experience.

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- Proven qualified-lead generation experience.

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- Solid understanding of CPL, CAC, ROAS and funnel conversion rates.

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Experience with campaign tracking and analytics.

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- Solid analytical and problem-solving skills.

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- Ability to work independently and take ownership of campaign performance.

Nice to Have

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- International paid marketing experience.

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Experience targeting parents, students or NRI audiences.

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- YouTube Ads experience.

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- CRM and marketing automation experience.

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- AI marketing workflow experience.

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- Subscription, cohort-based or online learning business experience.

Interview Assessment

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- Walk through one real campaign personally managed.

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- Explain product, audience, platform, budget and campaign structure.

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- Share CPL, qualified leads, conversion rate, CAC and ROAS where available.•
- Explain what went wrong, what you changed and the final outcome.

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- Demonstrate that you have operated campaigns rather than only reported on them.

Success in the Role

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- Consistent generation of qualified EdTech leads.

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- Improving CPL without sacrificing lead quality.

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- Improving lead-to-enrolment conversion.

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- Scaling profitable campaigns.

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- Reliable tracking and reporting.

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- Continuous testing of audiences, creatives, offers and funnels.

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- Taking ownership of problems and driving them through to resolution.

Advantages

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- Flexible remote working opportunities.

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- Prospect to make a meaningful impact on young learners’ academic growth.

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- Be part of a learner-driven and supportive educational team.

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- Competitive compensation based on teaching experience and performance.

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- Opportunities for long-term association and career advancement within the organization.

📌 PERFORMANCE MARKETING EXPERT — EDTECH (India)
🏢 EnthuZiastic
📍 India