Company: SkillEnable Edutech Private Limited (Academy of Vedic Vidya, Vedini and Treasure of Veda)
Location: Kolkata (On-site, full-time)
Experience: 6 months - 2 years in performance marketing / paid ads
Salary: Rs 20,000 - Rs 25,000 per month, based on experience
ABOUT US
SkillEnable runs a portfolio of fast-growing brands in Vedic education and spiritual wellness, and paid digital marketing is the main engine behind all of them:
Academy of Vedic Vidya: live online courses in Vedic astrology and traditional sciences, with students across India and internationally
Vedini: our AI Vedic astrologer app, available in English, Hindi and Hinglish
Treasure of Veda: a D2C brand for certified gemstones, rudraksh and astrologer consultations
ABOUT THE ROLE
We are hiring a Performance Marketing Executive to run and optimise paid campaigns across our brands every day. You will get hands-on exposure to more funnels and platforms than most marketers see in their first few years: lead generation for online courses, D2C e-commerce, consultation bookings and an AI app, for audiences across India and internationally.
You will work closely with our senior performance marketing team and the founders, and you will learn fast because the budgets and results are real.
WHAT YOU WILL DO
Set up, launch and monitor campaigns on Meta (Facebook and Instagram) and Google (Search, Display and YouTube), and help test new platforms as we expand
Check performance every day: spend, CPL, CPA, CTR and ROAS; pause what is not working and flag what is
Build and maintain audiences: custom audiences, lookalikes and retargeting
Brief the design and content team on ad creatives, and set up creative A/B tests
Keep tracking in order:
pixels, UTMs and conversion events, with support from the team
Maintain daily and weekly performance reports in Google Sheets
Coordinate with the sales team on lead quality, because we judge ads on sales, not just leads
Research competitor ads and current ad formats, and bring fresh ideas
WHAT WE ARE LOOKING FOR
6 months to 2 years of hands-on experience running paid campaigns on Meta and/or Google (full-time, internship, agency or freelance experience all count)
You have launched and managed campaigns yourself, not just watched someone else do it A basic understanding of CPL, CPA, CTR, CPM and ROAS
Comfortable with Google Sheets or Excel
Curious, quick to learn and detail-oriented; small mistakes in an ad account cost real money
Good written English; Hindi or Bengali is a plus
Willing to work full-time from our Kolkata office
GOOD TO HAVE
Meta Blueprint or Google Ads certification
Agency experience handling multiple ad accounts
Experience with lead-generation or D2C e-commerce campaigns
Familiarity with GA4 or Google Tag Manager
Using AI tools for ad copy and creative ideas
WHAT WE OFFER
Rs 20,000 - Rs 25,000 per month, based on experience
Hands-on work on real budgets across multiple brands and platforms from day one
Learning directly from senior marketers and the founders A clear growth path to a senior role as you deliver results
HIRING PROCESS
Application review, then a phone screen with HR, then a short practical task (for example, analysing a sample campaign report and recommending changes), then a final interview.
For more information, contact HR Nayanika ((phone hidden)) or share your resume at
[email protected]
📌 Performance Marketing Executive (Kolkata)
🏢 SkillEnable
📍 Kolkata