We are looking for a Performance Marketing professional with hands-on experience in E-commerce/D2C sales to manage and scale paid advertising campaigns.
Key Responsibilities
- Plan, execute and optimize Meta & Google Ads campaigns.
- Drive online sales, conversions and revenue, not just leads.
- Monitor ROAS, CAC, CTR, CPC, CPM and conversion rates.
- Manage campaign budgets and continuously improve performance.
- Analyze Shopify/e-commerce data and identify growth opportunities.
- Run A/B tests for creatives, audiences, offers and landing pages.
- Coordinate with the creative team for high-performing ad creatives.
- Track daily/weekly campaign performance and prepare reports.
Requirements
- 1–2 years of hands-on Performance Marketing experience.
- Proven experience in E-commerce/D2C sales campaigns.
- Strong understanding of Meta Ads & Google Ads.
- Experience with Shopify/e-commerce analytics is preferred.
- Lead-generation-only experience will not be preferred.
- Strong analytical and problem-solving skills.
Salary: ₹20,000–₹30,000 per month, depending on experience and performance.