Performance Marketing Trainee / Associate / Executive

(Search Marketing & Data Analytics)

Location Gurgaon (On-site)

Experience Freshers / 0–1 Year

Employment Type Full time

Education Required Any Graduate / Postgraduate (UG/PG); B.Tech from a reputed institute most preferred

About the Role

We are looking for curious, analytical, and problem-solving individuals who want to build a career in Performance

Marketing.

This role is not about knowing Google Ads. We can teach platforms, tools, and campaign setup.

What we cannot easily teach is:

- Logical thinking
- Decision-making under uncertainty
- Data interpretation
- Process discipline
- Curiosity to investigate problems

If you enjoy solving puzzles, analyzing data, finding patterns, and making decisions backed by logic, this role is for you.

What You'll Learn

During your training, you'll work on live campaigns and learn:
- Google Search Ads
- Microsoft (Bing) Ads
- Meta (Facebook & Instagram) Lead Generation
- Keyword Research & Search Intent
- Consumer Behaviour Analysis
- Landing Page Evaluation
- Campaign Auditing
- Search Term Analysis
- Budget Optimization
- AI-assisted Performance Marketing
- Excel & Data Analysis
- Reporting & Business Insights
- Tracking, Google Tag Manager (GTM) & GA4
- CRM & Lead/Conversion Data Management
- Email Marketing & Marketing Analytics

You'll receive structured training and eventually manage live campaigns for universities across India.

What You'll Do

- Analyze search behaviour and user intent.
- Build and optimize lead generation campaigns.
- Research keywords and competitor strategies.
- Identify irrelevant traffic and improve campaign efficiency.
- Analyze search term reports and recommend optimizations.
- Monitor budgets, bids, CPC, CTR, and CPL.
- Work with Excel and campaign performance data daily.




- Present insights and recommendations backed by data.
- Collaborate with senior team members to improve campaign performance.

We're Looking For Someone Who
- Enjoys solving analytical problems.
- Thinks logically before making decisions.
- Is curious and asks "Why?" instead of accepting assumptions.
- Can identify patterns from numbers and reports.
- Pays attention to detail.
- Is disciplined in following processes.
- Is comfortable working with Excel or spreadsheets.
- Has good communication and documentation skills.
- Is willing to continuously learn and adapt.
- Has a forward-thinking, visionary mindset — thinks about what can be improved, not just what's asked.

Educational Qualification

- Any Graduate or Postgraduate (UG/PG) — B.Tech, B.E., MBA, BBA, B.Com, BCA, or equivalent.
- Most preferred: B.Tech from a reputed institute.
- Candidates from reputed / good-tier colleges will be preferred.
- Freshers are encouraged to apply.

Required Free Certificates

Candidates must complete and attach the following free certifications with their application:
- Google Ads Search Certification (Skillshop) — free.
- Google Analytics (GA4) Certification — free.
- Excel Certification (e.g., Microsoft Excel Fundamentals / any recognized free Excel certificate) — free.

Applications without proof of these certificates will not be considered.

Preferred (Good to Have)

- Basic understanding of Digital Marketing.
- Awareness of Google Search or online advertising.

Evaluation Process

Candidates will be evaluated in this order:
- Aptitude & Reasoning
- Data / Mathematical Ability
- Problem Solving
- Analytical Thinking
- Basic Overview of Digital Marketing
- Interview

Growth Path

This role is a starting point, not a fixed position. Strong performers grow into a Performance Marketing Specialist / Manager role as they take on more ownership.

📌 Performance Marketing Executive (Gurugram)
🏢 Kollegeapply
📍 Gurugram