About the Role /n We're looking for a data-driven Performance Marketer to plan, execute, and optimize paid media campaigns across multiple channels for our agency's clients. You'll own campaign performance end-to-end — from strategy and setup through daily optimization and reporting — working closely with account managers, creative teams, and clients to hit growth and ROI targets. /n What You'll Do /n /n
- Plan, launch, and manage paid campaigns across Google Ads, Meta Ads, LinkedIn,and other relevant platforms
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- Own budget allocation and pacing across multiple client accounts simultaneously
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- Conduct keyword research, audience targeting, and competitive analysis to inform campaign strategy
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- Continuously optimize campaigns based on performance data — bids, creatives, audiences, landing pages, and funnels
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- Set up and maintain tracking (GA4, GTM, pixel/conversion tracking, UTM structures) to ensure accurate measurement
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- Build and present clear, insight-driven performance reports to clients and internal stakeholders
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- A/B test ad creatives, copy, and landing pages to improve CTR, CPA, ROAS, and other key metrics
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- Stay current on platform updates, algorithm changes, and emerging ad formats/channels
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- Collaborate with designers and copywriters to brief and refine high-performing creative assets
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- Identify upsell and scaling opportunities within existing client accounts
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- Manage multiple client accounts and deadlines simultaneously in a quick-paced agency environment
/n /n What We're Looking For /n /n
- 2–5 years of hands-on experience running paid media campaigns, ideally in an agency setting
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- Proven track record managing budgets and delivering measurable ROI (ROAS, CPA, CAC, LTV)
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- Strong working knowledge of Google Ads, Meta Ads Manager, and at least one of LinkedIn/TikTok/Pinterest Ads
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- Proficiency with GA4, Google Tag Manager, and conversion tracking setup
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- Comfortable with Excel/Google Sheets for data analysis; familiarity with dashboarding tools (Looker Studio, Supermetrics, etc.) a plus
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- Strong analytical mindset with the ability to translate data into actionable recommendations
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- Excellent communication skills — able to explain performance clearly to both technical and non-technical stakeholders
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- Highly organized, deadline-driven, and comfortable managing multiple accounts/clients at once
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- Google Ads / Meta Blueprint certifications a plus
/n /n Nice to Have /n /n
- Experience with e-commerce (Shopify/Amazon Ads) or lead-gen verticals
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- Basic understanding of SEO, CRO, or email marketing
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- Experience with programmatic or DSP platforms
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- Familiarity with marketing automation tools (HubSpot, Klaviyo, etc.)
/n /n What We Offer /n /n
- Competitive salary + performance bonuses
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- Learning & development budget for certifications and courses
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- Opportunity to work across diverse industries and client portfolios
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- Collaborative, fast-paced agency culture
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📌 Performance Marketer (Pune)
🏢 Webocto
📍 Pune