Performance Marketer – Real Estate

Experience: 2+ Years

Location: Mumbai

Employment Type: Full-Time

About the Role

We are looking for a Performance Marketer with 2+ years of experience to manage and scale paid digital campaigns for real estate projects.

The ideal candidate should have hands-on experience with Meta Ads, Google Ads, lead generation and performance marketing, with a strong understanding of the real estate customer journey.

Key Responsibilities

- Plan, execute and optimize Meta (Facebook & Instagram) and Google Ads campaigns for real estate projects
- Generate high-quality leads for residential property projects
- Manage campaigns based on key metrics such as CPL, CTR, CPC, lead quality, site visits and conversions
- Develop different campaign strategies for project launches, inventory sales, retargeting and remarketing
- Conduct audience research and create relevant targeting strategies
- Coordinate with the creative/content team to develop high-performing ad creatives, videos and copy
- A/B test different audiences, creatives, hooks, ad copies and landing pages
- Monitor campaign performance and optimize budgets based on results
- Set up and monitor Meta Pixel, Google Analytics, conversion tracking and lead tracking
- Analyze lead quality and work with the sales team to identify which campaigns are generating genuine prospects
- Prepare regular performance reports with actionable insights




- Stay updated with changes in Meta Ads, Google Ads and digital marketing trends

Requirements
- 2+ years of hands-on performance marketing experience
- Prior experience in real estate/property marketing is preferred
- Strong practical knowledge of Meta Ads Manager and Google Ads
- Experience with lead generation campaigns
- Good understanding of CPL, CAC, CTR, CPC, ROAS and conversion funnels
- Experience with retargeting and remarketing campaigns
- Ability to analyze campaign data and make optimization decisions
- Understanding of landing pages, lead forms and CRM/lead management systems
- Strong analytical and problem-solving skills
- Ability to manage multiple projects and budgets simultaneously

Key Performance Areas The role will primarily be measured on: Qualified Leads → Site Visits → Re-visits → Bookings The focus is not simply on generating a high number of leads, but on generating relevant property buyers at an effective acquisition cost.

Preferred

Candidates with experience handling ₹1Cr–₹10Cr+ residential property campaigns, Mumbai real estate audiences, and performance-driven Instagram/Meta campaigns will be preferred.

Candidates must share examples of campaigns handled and relevant performance results/portfolio while applying.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

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