I’ve tightened the responsibilities to remove overlap and made the FMCG/F&B; preference clearer while keeping it suitable for Indeed.

Job Title: Performance Marketer – E-commerce & Growth

Location: DelhiEmployment Type: Full-timeExperience: 2–4 yearsIndustry: D2C / E-commerce / FMCG / F&B;

About the Role

We are looking for a results-driven Performance Marketer to manage and scale our digital acquisition and e-commerce growth. The ideal candidate should have hands-on experience in Meta Ads, analytics, conversion funnels and e-commerce, with a strong focus on sales, revenue and measurable ROI.

Key Responsibilities

- Develop and execute performance marketing strategies focused on e-commerce growth and customer acquisition.
- Plan, launch and optimise Meta Ads campaigns, including campaign structure, ad sets, audiences and creatives.
- Monitor and improve key metrics including ROAS, CAC, CTR, CPC, CPM, conversion rate and revenue.
- Build and optimise customer funnels from acquisition through purchase and retargeting.
- Manage ad budgets, starting with controlled spends and scaling based on performance.
- Analyse e-commerce website performance and identify opportunities to improve conversions.
- Set up and monitor GA4 for traffic, user behaviour and conversion tracking.
- Conduct A/B testing across audiences, creatives, offers and landing pages.
- Work closely with creative teams to develop performance-focused content and ad creatives.
- Track campaign performance and prepare regular reports with actionable insights.




- Coordinate on SEO and website optimisation to improve organic visibility and overall digital performance.
- Contribute to the brand’s digital growth roadmap, identifying opportunities to increase online revenue and customer retention.

Required Skills & Experience
- 2–4 years of hands-on experience in Performance Marketing / Digital Marketing.
- Strong experience with Meta Ads Manager and Facebook/Instagram advertising.
- Good understanding of e-commerce marketing, conversion optimisation and customer funnels.
- Strong knowledge of ROAS, CAC, retargeting and audience segmentation.
- Experience with GA4, analytics and conversion tracking.
- Working knowledge of Shopify and e-commerce website performance.
- Basic understanding of SEO.
- Solid analytical and data-driven approach.
- Experience with FMCG or F&B; brands will be given preference. Experience with D2C, food, lifestyle or other consumer brands will also be considered.

What We’re Looking For
- A commercially minded marketer who understands the journey from click to purchase.
- Someone comfortable taking ownership of campaigns, budgets and performance.
- A proactive approach to testing, optimisation and scaling.
- Ability to work in a growing brand environment and help build the digital growth function.
- Strong communication and reporting skills.

Key KPIs
- E-commerce revenue
- ROAS
- Customer Acquisition Cost (CAC)
- Conversion rate
- Cost per purchase
- Website conversion and traffic
- Repeat customer rate
- Overall paid-media efficiency and growth

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Performance Marketer (Ghitorni)
🏢 Expansion Office
📍 Ghitorni