Location: Calicut / Kozhikode, Kerala
Job Type: Full-time
Experience: 2+ Years
About the Role
Bizcat is looking for a Performance Marketing Specialist who can take ownership of paid advertising campaigns and turn marketing budgets into measurable business results.
We’re looking for someone who understands that performance marketing is not just about launching ads. You should be able to analyze numbers, identify problems, test new approaches, optimize campaigns, and continuously improve leads, conversions, CPL, CPA and ROAS.
You will work across multiple brands and industries, handling campaigns primarily through Meta Ads and Google Ads.
Key Responsibilities
- Plan, launch, manage and optimize Meta Ads and Google Ads campaigns
- Build lead-generation and e-commerce performance campaigns
- Develop campaign structures based on business objectives and customer funnels
- Monitor and improve ROAS, CPL, CPA, conversion rate and lead quality
- Conduct continuous A/B testing of creatives, audiences, offers, landing pages and campaign strategies
- Identify underperforming campaigns and take corrective action
- Scale successful campaigns while maintaining efficiency
- Perform audience research, competitor analysis and campaign research
- Work closely with creative, content and strategy teams to develop better-performing ad creatives
- Set up and verify tracking through Meta Pixel, Google Tag Manager and Google Analytics
- Analyse campaign and website data to identify opportunities for improvement
- Prepare clear performance reports and communicate insights to the team
- Support marketing automation and lead-tracking workflows
- Take ownership of campaign results rather than simply executing assigned tasks
What We’re Looking For
- Minimum 2 years of hands-on performance marketing experience
- Strong practical experience with Meta Ads Manager
- Strong working knowledge of Google Ads
- Experience handling lead-generation campaigns
- Understanding of e-commerce and conversion-focused campaigns
- Solid knowledge of campaign optimization and scaling
- Good understanding of A/B testing
- Ability to analyse campaign data and make decisions based on performance
- Understanding of metrics such as ROAS, CPL, CPA, CTR, CPM, CAC and conversion rate
- Working knowledge of Google Analytics, GTM and Meta Pixel
- Familiarity with landing-page and conversion-funnel optimization
- Familiarity with marketing automation workflows is an advantage
- Strong problem-solving ability and ownership mindset
Who We’re Really Looking For Your number of years in marketing matters less than your ability to solve performance problems.
We’re interested in people who can look at a campaign and answer questions such as:
Why is CPL increasing?
Why are leads coming in but not converting?
Which campaign should be scaled?
Which audience or creative should be stopped?
What should we test next?
How can we generate better results from the same budget?
You should be comfortable being accountable for outcomes.
Portfolio / Interview Requirement
Candidates who can demonstrate actual campaign experience will be preferred.
When applying, please share examples of campaigns you have handled, including where possible:
- Campaign objective
- Industry / type of client
- Advertising budget
- Challenge faced
- Strategy implemented
- CPL / CPA / ROAS or other relevant results
- How you improved or scaled the campaign
Confidential client information can be removed. Why Join Bizcat?
At Bizcat, you’ll have the opportunity to work across different businesses, campaigns and growth challenges rather than repeatedly executing the same type of advertising.
You’ll collaborate with branding, creative, marketing and business teams and have the opportunity to develop beyond ad management into broader growth and business transformation thinking.
Apply
Send your resume / portfolio to:
[email protected]
WhatsApp: 6282 805 962
Location: Calicut, Kerala
Company: Bizcat
Pay: From ₹20,000.00 per month
Benefits
- Health insurance
Work Location: In person
📌 Performance Marketer (Kozhikode)
🏢 BIZCAT
📍 Kozhikode