We are looking for a result-driven Performance Marketing Manager with strong paid advertising and lead generation skills to plan, execute, and optimize digital campaigns that drive measurable business growth.
Key Responsibilities
- Plan and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
- Drive qualified leads and improve campaign conversions
- Monitor and optimize campaigns based on CPL, CPA, ROAS, and other KPIs
- Conduct audience research, keyword research, and competitor analysis
- Track campaign performance using GA4, GTM, and platform analytics
- Prepare performance reports and provide actionable insights
- Collaborate with content, creative, and sales teams to improve campaign results
Requirements
- 3+ years of experience in performance marketing or paid advertising
- Strong hands-on experience with Google Ads and Meta Ads
- Positive understanding of lead generation and conversion funnels
- Experience with GA4, Google Tag Manager, and analytics tools
- Strong analytical and problem-solving skills
- Ability to manage budgets and meet campaign targets
Preferred
- Experience in a digital marketing/agency environment
- Experience with LinkedIn Ads and B2B lead generation
Key Skills: Google Ads | Meta Ads | Lead Generation | Campaign Optimization | Analytics | CPL/CPA/ROAS Pay: ₹18,045.73 - ₹40,000.31 per month