Role Overview

We are looking for a performance-driven

Paid Media Executive with hands-on experience in planning, executing, optimizing, and managing paid advertising campaigns across digital platforms.

Key Responsibilities

- Plan, set up, execute, and manage paid advertising campaigns across

Meta Ads, Google Ads, and other relevant platforms

.

- Monitor campaign performance, budgets, targeting, and key performance metrics.

- Optimize campaigns to improve

ROAS, ROI, CPC, CPL, CTR, and conversions

.

- Conduct audience research, targeting, retargeting, and campaign testing.

- Coordinate with creative and content teams for campaign assets and requirements.

- Track campaign performance and prepare regular reports and insights.

- Manage allocated advertising budgets efficiently.

- Identify performance issues and implement optimization strategies.





- Stay updated with platform changes, advertising trends, and industry best practices.

Required Skills

- Prior hands-on experience in paid advertising and campaign management

.

- Strong knowledge of

Meta Ads Manager and Google Ads

.

- Valuable understanding of performance marketing metrics and campaign optimization.

- Strong analytical and problem-solving skills.

- Excellent communication and coordination skills.

- Ability to interpret campaign data and turn insights into actionable improvements.

- Ability to manage multiple campaigns and deadlines simultaneously.

- Knowledge of

Google Analytics/GA4, tracking, pixels, and conversion events is preferred.

📌 Paid Media Executive (Noida)
🏢 Taggify
📍 Noida