Key Responsibilities

- Plan and execute paid marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.

- Create and manage campaigns for lead generation, website traffic, conversions, and brand awareness.

- Conduct keyword research and competitor analysis for paid search campaigns.

- Manage Google Search, Display, Remarketing, Performance Max, and other relevant campaign types.

- Develop and test ad copies, creatives, audiences, keywords, and landing pages.

- Monitor campaign performance and optimize CPC, CTR, CPL, CPA, conversion rate, and ROAS.

- Manage daily/weekly/monthly advertising budgets and ensure efficient utilization.

- Set up and monitor conversion tracking using Google Analytics, Google Tag Manager, and advertising platform tracking tools.

- Analyze campaign data and prepare regular performance reports.

- Identify underperforming campaigns and implement corrective actions.

- Conduct A/B testing of advertisements, audiences, keywords, and landing pages.

- Coordinate with the content, design, SEO, and sales teams to improve lead quality and campaign performance.

- Stay updated with changes in advertising platforms, algorithms, targeting options,



and digital marketing trends.

Required Skills

- Hands-on knowledge of Google Ads and Meta Ads.

- Understanding of PPC, SEM, lead generation, and conversion optimization.

- Knowledge of keyword research and search intent.

- Ability to analyze campaign performance and make data-driven decisions.

- Knowledge of Google Analytics / GA4 and Google Tag Manager.

- Valuable understanding of CPC, CPM, CTR, CPL, CPA, conversion rate, and ROAS.

- Strong analytical and problem-solving skills.

- Good communication and reporting skills.

- Basic understanding of landing-page optimization is an advantage.

Qualifications

- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.

- Candidates with relevant certifications in Google Ads, Meta Ads, or Digital Marketing will be preferred.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits

- Provident Fund

Application Question(s)

- Are you comfortable with UK and US Shift ?

- What is your current location?

- How many years of experience ?

Work Location: In person

📌 Paid Marketing (Gurugram)
🏢 Retrotech Business Solutions
📍 Gurugram