1. Event Planning &
- Execution
- Lead end-to-end planning and execution of customer events, broker meets, channel partner activations—both on-site and at premium hotel venues.
- Drive event concepts, budgeting, vendor coordination, logistics, and on-ground execution for high-impact, conversion-focused experiences.

1. ATL &
- BTL Media Planning &
- Buying
- Create and manage media plans across hoardings, print, magazines, cinema, radio, outdoor formats, and tactical BTL placements.
- Own rate negotiations, media buying, monitoring, and performance tracking to ensure maximum ROI.

1. Marketing Collaterals, Printing &
- Production
- Oversee design, production, and quality control of brochures, leaflets, standees, AVs, and all offline marketing materials.
- Manage printing vendors, timelines, and cost efficiency without compromising premium output.

1. Site Office &

Experience Centre Setup

2. Plan and execute brand-aligned site offices, sales galleries, experience centres, and sample flat setups—including layout, look & feel, signage, and customer journey mapping.
3. Coordinate closely with design, projects, and vendors for seamless, high-quality execution.

1. Signage Planning &
- Deployment
- Lead planning, design coordination,



and installation of on-site and city-level signages, directional boards, project branding elements, and hoardings.

1. Vendor &
- Budget Management
- Manage agencies and vendor partners across events, OOH, print, and production.
- Own budgeting, cost control, and timely delivery across all offline marketing initiatives.

1. Cross-Functional Collaboration
2. Work closely with Brand, Projects, Design &
- Finance to ensure quick TAT and cohesive brand and customer experience.

1. Reporting &
- MIS
- Track performance of offline campaigns, event effectiveness, media ROI, and report insights with recommendations.

Mandatory requirement -

1. 8–10 years of hands-on offline marketing experience in real estate or allied industries.
2. Strong experience in event planning, ATL/BTL media planning & buying, and production/vendor management.
3. Proven track record of setting up site offices, sales galleries, and event environments.
4. Excellent negotiation, project management, and budgeting skills.
5. Ability to work in fast-paced environments with tight timelines.
6. Robust aesthetic sense and understanding of luxury real estate customer experience (added advantage).

📌 Offline marketing (Mumbai)
🏢 Ajmera Realty u0026 Infra India
📍 Mumbai