Company Description

COWBERRY is building India’s organic food infrastructure on the principle of “Proof, Not Promise,” delivering organic products backed by verifiable data rather than marketing claims.Every package carries a QR code linked to a batch-specific laboratory report testing for over 252 pesticide compounds, giving customers “Know, Not Hope.” COWBERRY partners with 150,000+ farmers across multiple Indian states and operates a vertically integrated, certified-organic supply chain with NPOP India, NOP USDA, and EU Organic certifications.

Role:

This is a full time, on-site role based in Surat. We are looking for an experienced Modern Trade Lead to build and drive COWBERRY’s Modern Trade business across organic food products and agricultural commodities.

This is a 0-to-1 business-building and growth role. The candidate will be responsible for identifying and onboarding key Modern Trade accounts, developing relationships with buyers, managing product listings and commercial negotiations, building sales pipelines, converting opportunities into recurring business, and establishing a scalable Modern Trade channel for COWBERRY.

The ideal candidate must have prior experience in Modern Trade sales, preferably with organic food products, FMCG, grocery, or agricultural commodities, along with strong experience in account management, buyer negotiations, trade schemes, and driving sales growth.

Key Responsibilities

- Develop and manage business with Modern Trade retail chains and organized retail accounts.
- Identify and onboard new modern trade accounts to expand COWBERRY’s retail presence.
- Manage relationships with buyers, category managers,



and key decision-makers.
- Drive sales and achieve monthly, quarterly, and annual MT targets.
- Negotiate listing, pricing, margins, promotions, visibility, and commercial terms with retail partners.
- Coordinate product listings, new launches, assortment, and range expansion across accounts.
- Ensure optimum product availability, stock levels, and distribution across stores.
- Plan and execute modern trade promotions, schemes, discounts, and in-store visibility initiatives.
- Monitor sales performance, stock movement, secondary sales, and product-wise performance.
- Analyse market trends, competitor activity, pricing, promotions, and consumer behaviour.
- Coordinate with internal teams including Supply Chain, Warehouse, Finance, Marketing, and Operations for smooth order fulfilment.
- Track purchase orders, deliveries, claims, returns, and payment follow-ups.
- Prepare regular sales MIS, account-wise reports, forecasts, and performance updates.
- Conduct regular market/store visits to ensure proper product placement, visibility, pricing, and availability.
- Identify opportunities to increase sales velocity, distribution, and shelf presence.

Mandatory Requirements:

- 3+ years of experience in Modern Trade sales, preferably in FMCG, Food, Organic Products, or Consumer Goods.
- Experience in handling modern trade accounts and retail chains is preferred.
- Candidates with existing relationships with modern trade buyers/category managers will have an added advantage.

Education:

- Bachelor’s degree in Business Administration, Marketing, Commerce, or a related field.
- MBA/PGDM in Sales & Marketing will be an added advantage.

📌 Modern Trade Lead (Surat)
🏢 COWBERRY
📍 Surat