Media Buyer – DTC

Location: Remote

We are looking for a Media Buyer – DTC to manage, optimize, and scale performance marketing campaigns across multiple traffic sources and geographies.

Key Responsibilities

Plan, launch, monitor and optimize DTC campaigns across ad networks and performance platforms.

Manage campaigns against CPA, ROAS, ROI, CVR, CPC and CPM targets.

Optimize bids, budgets, placements, GEOs, devices, audiences and creatives.

Identify profitable traffic sources and scale high-performing campaigns.

Test recent publishers, traffic sources, creatives and landing pages.

Monitor conversion tracking, postbacks and campaign attribution.

Analyze campaign performance and provide actionable insights.

Work closely with affiliate, creative and account teams to improve campaign performance.

Requirements

Experience in Media Buying / Performance Marketing / Affiliate Marketing.

Hands-on experience with ad networks such as PropellerAds, Adcash, Clickadu, MGID, Taboola, etc.

Strong understanding of CPA, ROAS, ROI and conversion funnels.

Experience with AppsFlyer or other tracking/MMP platforms is a plus.

Strong analytical skills and proficiency in Excel/Google Sheets.

DTC/e-commerce experience is preferred.

📌 Media buyer- DTC (India)
🏢 PANTech Digital
📍 India