Marketing & Sales Specialist — B2B Printing

Location: New Delhi

Industry: Offset Printing & Commercial Printing

Employment Type: Full-Time / On-Site

Experience: 2–5 years or more

About the Role

We are looking for a proactive and results-oriented Marketing Specialist to join our offset printing business and help expand our client base and business relationships - The role will focus on B2B sales and marketing, lead generation, client acquisition, relationship management, and identifying recent business opportunities across corporate, institutional, publishing, retail, packaging, and other commercial segments.

The ideal candidate should understand how businesses purchase printing services and be comfortable dealing directly with decision-makers, procurement teams, designers, agencies, and corporate clients.

Key Responsibilities

- Identify and develop new B2B clients and business opportunities
- Generate leads through market research, networking, references, outbound outreach, and digital channels.
- Build and maintain strong relationships with existing and prospective clients.
- Meet clients to understand their printing requirements and develop suitable solutions.
- Prepare quotations and coordinate with the production team to ensure accurate costing and feasibility.
- Follow up on enquiries, quotations, and ongoing opportunities to convert leads into orders.
- Develop relationships with corporate procurement teams, advertising agencies, publishers, educational institutions,
- FMCG companies, retailers, and other organisations requiring commercial printing.
- Monitor competitor activity, market trends, pricing, and emerging opportunities in the printing industry.
- Assist in developing marketing campaigns and promotional material for the company.
- Maintain an organised database of leads, prospects, clients, quotations, and sales activity..
- Achieve agreed monthly and quarterly lead-generation and business-development targets.

Requirements





- Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
- 2–5 years of experience in B2B marketing, sales, business development, or a related role.
- Experience in the printing, publishing, advertising, packaging, media, or allied industries will be an advantage.
- Strong communication and interpersonal skills.
- Ability to independently identify and pursue business opportunities.
- Good negotiation and presentation skills.
- Comfortable interacting with senior management, procurement teams, and corporate clients.
- Working knowledge of MS Office/Google Workspace - any additional creative tools & softwares are a plus.
- Willingness to travel locally for client meetings when required.
- A strong understanding of commercial/business environments and the ability to convert relationships into business.
- Proof of work such as previously landed clients is essential.
- Cold lead generation via LinkedIN & others is a mandatory requirement - and the ability to use crm and automation tools is considered a bonus

Preferred Skills

Candidates with experience in any of the following areas will be particularly valuable:

- Commercial/offset printing
- Corporate printing procurement
- Books and publishing
- Brochures, catalogues and marketing collateral
- Packaging and printed promotional material
- Institutional and educational printing
- Advertising agencies
- Corporate sales
- B2B lead generation
- Key account management

What We Offer

- Competitive salary at 3-4 LPA CTC
- Opportunity to work directly with the management team
- Exposure to large corporate and institutional clients
- Growth opportunity within an established printing business
- Performance-based career progression

How to Apply

- Interested candidates may send their CV along with a brief description of their previous B2B sales/marketing experience and details of their current/expected compensation.
- Apply by mail [email protected] by sending your resume in PDF format.

📌 Marketing Specialist (Delhi)
🏢 A z printers
📍 Delhi