Job Title: Marketing Research Associate

Location: Delhi-NCR (Hybrid)

Experience: 4–7 Years

Qualification: MBA in Marketing / Business Management or equivalent

Company: Brand Pipal (A subsidiary of NLB Services)

About Brand Pipal

Brand Pipal is the creative marketing powerhouse incubated within NLB Services. We combine strategic thinking, creative storytelling, performance marketing, and technology-driven execution to build impactful brand experiences.

Our expertise spans Employer Branding, B2B Marketing, Account-Based Marketing (ABM), Demand Generation, Content, Paid Media, and Strategic Communications. We partner with leading enterprises to drive measurable business growth through highly targeted and relationship-led marketing programs.

Role Overview

We are looking for a strategic and research-focused ABM & Market Research Specialist with 4-7 years of experience in B2B/B2C market research, account research, sales intelligence, or ABM.

The ideal candidate will be responsible for conducting in-depth account, buyer, market, competitor, and industry research to support ABM, demand generation, marketing, and business development initiatives.

The role will involve identifying high-value accounts, mapping key decision-makers and buying committees, tracking business and intent signals, enriching data, and converting research into actionable insights for marketing and sales teams.

The candidate should have strong experience in web research, data intelligence, account and persona mapping, market analysis, and B2B research tools, with the ability to work across multiple research requirements and deliver accurate, relevant, and actionable insights.

Key Responsibilities

1. Target Account Research

- Research and analyze target accounts based on industry, company size, geography, revenue, technology stack, business priorities, and growth indicators.
- Build detailed account intelligence profiles for ABM campaigns.
- Identify strategic accounts and map their business challenges, initiatives, competitors, and potential needs.
- Monitor intent signals like company news,



leadership changes, funding, acquisitions, expansions, technology adoption, and other relevant trigger events.

2. Buyer & Persona Research

- Identify key decision-makers, influencers, champions, and stakeholders within target accounts.
- Develop buyer personas and buying-committee maps for different products/services.
- Research job responsibilities, professional backgrounds, business priorities, challenges, and potential pain points.
- Segment buyers based on role, seniority, function, industry, and buying influence.

3. Data Research & Enrichment

- Source, validate, clean, and enrich company and contact-level B2B/B2C data.
- Maintain accurate databases of accounts, contacts, job titles, industries, technologies, and other relevant attributes.
- Identify gaps, duplicates, outdated information, and data-quality issues.
- Ensure research data meets defined quality and accuracy standards.

4. Intent & Account Signals

- Track buying signals and intent indicators across target accounts.
- Identify relevant triggers such as leadership changes, new technology adoption, hiring trends, funding, expansion, partnerships, regulatory changes, and business transformation initiatives.
- Convert research findings into actionable recommendations for marketing and sales teams.

5. ABM Campaign Support

- Work closely with ABM, Demand Generation, Content, and Sales teams to provide account and buyer insights.
- Support creation of 1:1, 1:few, and 1:many ABM campaigns.
- Provide insights to personalize messaging, content, email campaigns, LinkedIn campaigns, events, and sales outreach.
- Help prioritize accounts based on research and engagement signals.

6. Competitor & Market Research





- Research competitors, market trends, industry developments, and customer pain points.
- Identify whitespace opportunities within target accounts.
- Develop research summaries and actionable insights for marketing and sales strategy.

Required Skills

- 4-7 years of experience in B2B,B2C Market Research, Account Research, Lead Research, Sales Intelligence, ABM, or Demand Generation.
- Strong understanding of B2B buyer journeys and buying committees.
- Excellent web research and information-validation skills.
- Experience working with B2B databases and sales intelligence platforms.
- Strong understanding of company organization structure, industries, job functions, and seniority levels.
- Strong data management and analytical skills.
- Excellent attention to detail and data accuracy.
- Ability to convert large amounts of research into clear, actionable insights.
- Strong written and verbal communication skills.

Tools & Platforms

Experience with platforms such as:

- LinkedIn / LinkedIn Sales Navigator
- ZoomInfo
- Apollo
- 6sense / Demandbase
- Crunchbase
- Clearbit / HubSpot
- Salesforce
- Google Search and other B2B research sources
- Excel / Google Sheets

Experience with intent-data, technographic, firmographic, and contact-enrichment platforms will be an advantage.

Education

- MBA in Marketing / Business Management or equivalent from a recognized institution.

Why Join Brand Pipal

- Work with a fast-growing, strategy-first marketing organization backed by NLB Services.
- Lead high-impact ABM and enterprise growth programs for leading brands.
- Be part of a collaborative setting that blends creativity, technology, and business growth.
- Opportunity to work on large-scale CXO engagement and demand generation initiatives across industries.
- Accelerated growth environment for strategic marketers and relationship builders.

How to Apply:

Apply directly using LinkedIn Easy Apply, or send your resume to [email protected] with "Marketing Research Associate" in the subject line.

📌 Marketing Research Associate (Delhi)
🏢 BrandPipal
📍 Delhi