Responsible for driving digital, performance, hyperlocal, and offline marketing initiatives for Kapzo, with ownership of customer acquisition, brand awareness, campaign execution, marketing performance, and scalable growth channels.

Roles & Responsibilities

- Plan and execute campaigns across digital, social media, performance marketing, WhatsApp, CRM, and offline channels.
- Drive hyperlocal marketing across pharmacies, apartments, communities, local businesses, and neighbourhoods.
- Develop and coordinate social content, offers, customer communications, and marketing assets.
- Track CAC, leads, conversions, orders, engagement, campaign ROI, and other performance metrics.
- Manage marketing budgets and optimize spending for measurable business outcomes.
- Support GTM initiatives, product launches, partnerships, promotions, and new-market campaigns.
- Conduct A/B testing and experiments across channels, creatives, messages, offers, and audiences.
- Coordinate with designers, vendors, agencies, pharmacies, communities, and other partners for campaign execution.
- Analyse customers, competitors, neighbourhoods,



and campaign performance to identify growth opportunities.
- Maintain marketing dashboards and provide weekly reports with insights, learnings, and next actions.

Mandatory Requirements

- 3–6 years of experience in digital marketing, growth marketing, consumer marketing, BTL, field marketing, end to end marketing or a startup environment.
- Strong understanding of social media, paid advertising, content marketing, brand strategies , analytics, and campaign execution.
- Comfortable working across online and offline marketing channels.
- Ability to work with budgets, dashboards, performance metrics, and campaign data.
- Solid communication, coordination, problem-solving, and execution skills.
- Willingness to undertake on-ground marketing activities.
- Hands-on experience with tools such as Meta Ads, Google Ads, Google Analytics, Canva, Excel/Google Sheets, WhatsApp, and CRM/marketing automation tools.
- Ability to work independently, take ownership, experiment, and adapt to changing priorities.

📌 Marketing Manager (Chennai)
🏢 Kapzo
📍 Chennai