Marketing & Brand

- Own and execute CoTravelIns overall marketing strategy.
- Build campaigns around new trip launches, destinations, offers and brand initiatives.
- Develop ideas that make CoTravelIn stand out in the crowded travel space.
- Work closely with the founders, sales and operations teams to align marketing with business goals.
- Track marketing performance and continuously improve campaigns based on data.

Social Media

- Own CoTravelIns Instagram and other social media channels.
- Develop the content calendar and overall social media strategy.
- Come up with creative, relevant and engaging content ideas Reels, Stories, carousels, UGC, campaigns, quizzes, etc.
- Work with designers, videographers, creators and internal teams to get content produced.
- Stay ahead of social media trends, formats, sounds and travel content trends.
- Monitor engagement, reach, follower growth and conversions.

Influencer & Creator Marketing

- Build and manage CoTravelIns creator/influencer network.
- Identify relevant travel creators, micro-influencers and content creators.
- Handle outreach, negotiations, collaborations and campaign execution.
- Develop long-term relationships with creators rather than one-off collaborations.
- Build UGC pipelines for different destinations and campaigns.
- Track creator performance and ROI.





Campaigns & Growth

- Plan and execute destination-specific marketing campaigns.
- Work on launch campaigns for new trips and departures.
- Experiment with current channels, partnerships and marketing opportunities.
- Collaborate with performance marketing teams to improve lead generation and conversion.
- Understand the complete funnel from seeing a Reel to enquiring to booking a trip.

What Were Looking For

- 2-3 years of experience in marketing, preferably in travel, lifestyle, hospitality, D2C, consumer brands or a fast-growing startup.
- Strong understanding of social media and digital marketing.
- Proven experience managing Instagram and creator/influencer campaigns.
- Someone who is creative but also comfortable with numbers and performance metrics.
- Strong communication and negotiation skills.
- Someone who understands what makes content shareable and engaging.
- Highly proactive someone who sees an opportunity and takes ownership instead of waiting for instructions.
- Comfortable working in a fast-paced startup environment.
- Strong sense of aesthetics, branding and storytelling.
- Passion for travel and understanding of the 18-35 audience would be a major plus.

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📌 Marketing Manager for a Travel Brand (Gurugram)
🏢 Co-TravelIn
📍 Gurugram