Company Description

AlmaBetter is a Bengaluru-based edtech company founded in 2020, focused on making young talent job-ready for high-demand technology careers. AlmaBetter pioneered the Pay After Placement model, enabling learners to invest in their education after securing a job. The company is backed by Kalaari Capital and angel investors from companies including Swiggy, Meesho, Zeta, and Mamaearth, and has partnered with 700+ hiring companies such as TATA Steel, JPMorgan Chase, KPMG, and Accenture.

AlmaBetter also works closely with colleges across India through hands-on AI programs, workshops, and industry-focused learning initiatives.

Role Description

- The Marketing Manager – Brand & Collaborations role at AlmaBetter is a full time, on-site position based in Bengaluru. This is a highly visible, ownership-driven role for someone who wants to actively shape and grow the AlmaBetter brand.

- The Marketing Manager will lead brand-building initiatives across creator collaborations, influencer partnerships, student communities, college ecosystems, events, social media, and public-facing campaigns.

The role will involve building partnerships with creators, influencers, technology communities, student clubs, and brands while also representing AlmaBetter at campuses, events, podcasts, webinars, workshops, and other industry platforms.

- The role will own brand storytelling across platforms including LinkedIn, Instagram, and YouTube, conceptualize campaigns and brand moments that generate attention and engagement, and strengthen AlmaBetter’s presence across college festivals, hackathons, workshops, and industry events.

- The Marketing Manager will also play a key role in building AlmaBetter’s student ambassador network and community, identifying relevant media and PR opportunities, and working closely with designers and video editors to ensure every creative stays aligned with the brand.

The role will collaborate with the performance marketing and CRM teams to ensure brand initiatives contribute meaningfully to the overall marketing funnel.

- Success in this role will be measured through indicators such as brand reach, engagement,



audience growth, collaboration performance, and the overall impact of brand campaigns. The position works closely with and reports directly to the founders.

Key Responsibilities

- Build and manage collaborations with creators, influencers, technology communities, student clubs, colleges, and relevant brands.
- Represent AlmaBetter across campuses, industry events, podcasts, webinars, workshops, and social platforms.
- Own and strengthen AlmaBetter’s brand voice and storytelling across LinkedIn, Instagram, YouTube, and other relevant channels.
- Conceptualize and execute creative brand campaigns, activations, and moments that increase awareness and audience engagement.
- Drive AlmaBetter’s presence at college festivals, hackathons, campus workshops, and industry events.
- Build, manage, and grow a strong student ambassador and community network.
- Identify PR and media opportunities for AlmaBetter, its founders, and learner success stories.
- Identify emerging social and content trends and translate them into timely, relevant brand initiatives.
- Brief and collaborate with designers, video editors, creators, and other creative partners to maintain brand consistency.
- Work closely with performance marketing and CRM teams to connect brand campaigns with broader growth objectives.
- Track key metrics including reach, engagement, follower growth, campaign performance, and collaboration ROI.

Qualifications

- 2–4 years of experience in brand marketing, social media marketing, influencer marketing, partnerships, community marketing, or a related field.
- Strong understanding of brand positioning, audience development, campaign planning, storytelling, and marketing measurement.




- Excellent written and verbal communication skills in English.
- Strong interpersonal and relationship-building skills, with the confidence to reach out to creators, communities, brands, and external partners.
- Comfortable representing the company on stage, on camera, at events, and across public-facing platforms.
- Ability to identify cultural, social media, and content trends early and translate them into relevant marketing opportunities.
- Strong execution mindset with high energy, ownership, and a bias for action.
- Ability to manage multiple partnerships, campaigns, events, and creative initiatives simultaneously.
- Existing relationships with creators, student communities, colleges, or relevant industry networks are an advantage.
- Experience growing a personal or brand social media account with meaningful traction is a plus.
- Previous experience in edtech, youth-focused, consumer, or technology brands is preferred.
- Hands-on familiarity with Canva, video editing, or other creative tools is an advantage.
- Working knowledge of performance marketing and CRM is beneficial.
- Proficiency in Hindi, Kannada, or other regional languages is an added advantage.

Why Join AlmaBetter?
- At AlmaBetter, this role offers the opportunity to build the brand alongside the founders and take meaningful ownership of how the company is represented across communities, campuses, social media, partnerships, and the broader technology ecosystem.
- You will have the opportunity to create campaigns that directly impact students and their career journeys, represent a brand trusted by thousands of learners, and grow into a larger brand leadership role as AlmaBetter continues to scale.

Job Details

Location: Bannerghatta Road, Bengaluru

Work Mode: Full-time, Work From Office

Experience: 2–4 years

CTC: ₹10–12 LPA

Reporting To: Founders

Note: -

- As an additional advantage, candidates can also share one brand campaign or collaboration they are particularly proud of, along with a 60-second introduction video or their social media handle.

Apply Here - https://forms.gle/iT9EYBpKvfv9r2hv9

📌 Marketing Manager (Bengaluru)
🏢 AlmaBetter
📍 Bengaluru