We are looking for a strategic and hands-on Marketing Lead to spearhead our marketing initiatives, scale our brand presence, and lead our multidisciplinary marketing team. In this role, you will oversee end-to-end marketing functions—including content strategy, digital campaigns, brand storytelling, demand generation, and performance tracking.

The ideal candidate brings a proven record of managing cross-functional teams, executing cohesive content strategies across platforms, and translating business goals into actionable marketing roadmaps that drive measurable growth.

Key Responsibilities

Team Leadership & Operations

- Manage, mentor, and expand a high-performing team of content creators, designers, performance marketers, and external freelancers/agencies.
- Establish clear workflows, editorial calendars, sprint goals, and quality benchmarks across all marketing deliverables.
- Allocate and monitor the marketing budget, ensuring optimal ROI across campaigns and toolsets.

Content Strategy & Brand Management

- Define and execute an overarching content strategy across digital channels (blog, case studies, whitepapers, newsletters, social media, and video).
- Safeguard brand voice, tone, and visual identity across all public-facing assets and client touchpoints.
- Collaborate with sales and delivery teams to produce high-impact sales enablement assets, client case studies, and thought-leadership pieces.

Campaign Execution & Growth Marketing

- Plan and execute integrated marketing campaigns across SEO/SEM, email marketing, organic/paid social media, and digital PR.
- Coordinate product/service launches and outbound promotional campaigns from ideation through post-mortem review.




- Identify high-value growth channels, partnerships, and digital event opportunities (webinars, industry panels) to generate qualified leads.

Data Analytics & Reporting

- Track, analyze, and report on key marketing performance indicators (CAC, LTV, conversion rates, organic traffic growth, MQL/SQL pipelines).
- Utilize attribution and analytics platforms to identify bottlenecks in the marketing funnel and continuously optimize campaign performance.
- Present monthly and quarterly performance insights to executive leadership.

Qualifications & Requirements

- Experience: 5 years of core marketing experience, including at least 2 years leading or managing a team.
- Content Expertise: Strong background in content management systems (e.g., WordPress, Webflow, HubSpot) and direct experience overseeing content operations from ideation to distribution.
- Technical Proficiency: Hands-on experience with modern marketing tech stacks:
- Analytics & SEO: Google Analytics 4, Google Search Console, SEMrush/Ahrefs.
- Automation & CRM: HubSpot, Marketo, Mailchimp, or Salesforce.
- Project Management: Asana, Notion, ClickUp, or Jira.
- Communication Skills: Exceptional written, editorial, and verbal storytelling skills with a strong eye for design and messaging cohesion.
- Strategic Mindset:



Proven ability to balance high-level strategic planning with detailed day-to-day execution.
- Education: Bachelor’s degree in Marketing, Communications, Business, or equivalent practical experience.

Preferred Qualifications

- Prior experience in high-growth environments, B2B services, SaaS, or digital agencies.
- Familiarity with product marketing frameworks, case study writing, and ABM (Account-Based Marketing) strategies.
- Solid understanding of digital asset production, basic design tools (Figma, Canva), and paid ads management (LinkedIn Ads, Google Ads).

What We Offer

- Competitive salary and performance incentives.
- Flexible working hours / work from home options.
- Collaborative, transparent, and growth-oriented team culture.

Pay: ₹13,000.00 - ₹18,000.00 per month

Benefits

- Work from home

Application Question(s):
- How many years of direct experience do you have managing or leading a marketing team?
- How many years of total professional experience do you have in digital marketing and content strategy?
- Briefly describe an end-to-end content campaign you designed that directly generated pipeline or qualified leads. What was the channel mix and the measurable result?
- What top 3 to 4 metrics do you track on a weekly/monthly basis to measure marketing performance and ROI?
- Please provide a link to your portfolio, LinkedIn profile, or 2–3 links to high-impact content assets/campaigns you personally planned or oversaw.
- What is your official notice period, or how soon would you be available to start?
- What is your target annual gross salary expectation (or expected CTC)?

Work Location: Remote

📌 Marketing Lead (Kolkata)
🏢 The hub Ops
📍 Kolkata