About the Role

Pinkvilla Buzz is Pinkvilla's new-age, video-first vertical content platform built for a young, digital-first audience. We are looking for a Marketing Intern with a strong interest in content, entertainment and digital media to support content marketing initiatives for Pinkvilla Buzz. The intern will contribute to content ideation, promotion and audience engagement initiatives aimed at building awareness and engagement for the platform and its content.

Key Responsibilities

- Assist in developing content marketing ideas and promotional concepts for Pinkvilla Buzz and its content.
- Support the promotion of non-Friction, Frictions and other upcoming shows through creative content formats.
- Assist in creating ideas for reels, posts, stories, teasers, clips, memes, polls, countdowns and other promotional content.
- Identify trending topics, formats, conversations and social media opportunities that can be leveraged for content promotion.
- Work closely with the Content and Social Media teams to identify content that can be repurposed and promoted across platforms.
- Explore opportunities to leverage Pinkvilla's existing social media reach and internal media ecosystem for organic content promotion.
- Assist in creating content calendars and promotional plans for upcoming content and launches.
- Support the creation of engaging captions, hooks, copy and content briefs.
- Research entertainment trends,



audience interests, competitors and relevant digital content formats.
- Assist with cross-platform content promotion across Instagram, YouTube, Facebook and other relevant platforms.
- Track basic content performance metrics such as views, reach, engagement, shares and clicks.
- Prepare simple reports and identify learnings from content performance to support future campaigns.

Requirements

- Graduate in MBA or Bachelors in Marketing, Mass or a related field.
- Prior internship or project experience in content marketing, social media or digital marketing.
- Strong interest in content, entertainment, social media and digital media.
- Good understanding of Instagram, YouTube and Facebook.
- Creative mindset with the ability to come up with fresh content and promotional ideas.
- Good written and verbal communication skills.
- Strong awareness of social media trends, internet culture and current entertainment conversations.
- Basic understanding of social media analytics and content performance.
- Proactive, curious and willing to learn.
- Ability to work in a rapid-paced digital media environment.
- Experience creating or managing social media content.
- Familiarity with Canva, Google Sheets/Excel or social media analytics tools.
- Interest in entertainment, creators, YouTube and short-form video content.

📌 Marketing Intern (Mumbai)
🏢 PINKVILLA
📍 Mumbai