About The Role

This is a full-funnel performance marketing internship , not a single-channel role.

You will get hands-on exposure across the paid and lifecycle marketing stack — Meta, Google, Native, Affiliate, and CRM — working directly with the Head of Brand & Marketing.

You will be involved in setting up, running, analysing, and optimising campaigns while learning to understand why something is or isn't working at the audience, creative, funnel, and segment level .

We are also building an AI-first marketing team . AI will be part of your everyday workflow — from creative ideation and copy variations to campaign QA, competitive research, reporting, automation, and CRM flow building.

What You'll Do

? Paid Media & Campaign Execution

- Assist in building, QA-ing, launching, and optimising campaigns across Meta, Google, and Native platforms .
- Support audience building across broad, interest-based, lookalike, and retargeting segments.
- Assist with creative and copy testing across different formats, hooks, audiences, and funnel stages.
- Maintain campaign naming conventions, UTM tracking, and overall campaign hygiene.
- Monitor campaign performance and identify opportunities for optimisation.

? Performance Analysis & Reporting

- Track and analyse key performance metrics including CTR, CPM, CPA, ROAS, and CVR .
- Analyse performance across funnel stage × audience × creative × platform rather than relying only on top-line numbers.
- Investigate the root cause behind performance changes such as creative fatigue, audience saturation, bid competition, or landing-page issues.
- Support weekly/monthly performance reporting and translate data into clear,



actionable insights.

? Affiliate Marketing

- Support affiliate and influencer-as-affiliate onboarding, tracking, and payout processes.
- Monitor affiliate-driven traffic and sales quality.
- Help coordinate paid and affiliate activity to minimise attribution overlap and conflicts.

? CRM & Lifecycle Marketing

- Support lifecycle campaigns across SMS, Email, WhatsApp, RCS, and AI-powered chatbot flows .
- Assist in building and testing flows such as welcome journeys, abandoned-cart communication, post-purchase messaging, and replenishment nudges.
- Support customer segmentation and cohort-based messaging across first-time/repeat customers and product categories.
- Assist with A/B testing of subject lines, send times, messaging, and channel mix.

? AI-First Marketing

- Use AI tools such as ChatGPT, Claude, Gemini, and similar tools as part of your daily workflow.
- Use AI for creative ideation, ad copy variations, creative briefs, competitive research, reporting, and workflow automation.
- Help build simple AI-assisted workflows that reduce repetitive manual work.
- Stay updated on new AI capabilities across advertising and CRM platforms and identify opportunities worth testing.

? Cross-Functional Collaboration

- Work closely with the Content, Creative, Affiliate, CRM,



and Brand teams to execute marketing initiatives.
- Brief creative teams on assets required for different platforms, formats, and funnel stages.
- Coordinate across teams to ensure paid, organic, influencer, affiliate, and CRM initiatives work together effectively.
- Flag potential compliance issues and ensure advertising and CRM communication follows applicable guidelines.

What We're Looking For
- 0–1 years of experience in performance marketing, growth, or digital marketing. Internships, freelance projects, coursework, or certifications count.
- Working familiarity with at least one paid advertising platform, particularly Meta Ads Manager or Google Ads .
- Comfortable working with spreadsheets, formulas, and pivot tables for campaign and cohort analysis.
- Basic understanding of funnel stages, CAC, ROAS, LTV, conversion, and retention .
- Solid analytical mindset and an ability to move from numbers to a specific, actionable diagnosis.
- Demonstrated regular use of AI tools for real work , not just casual experimentation.
- Prior D2C or e-commerce experience is a strong plus.
- Curious, proactive, detail-oriented, and comfortable working in a fast-paced environment.

What We're Looking For Beyond the Resume We value people who are:

AI-first — You naturally use AI to work faster and smarter.

Analytical — You don't just report numbers; you ask why they moved.

Curious — You want to understand how different channels, audiences, creatives, and customer segments work together.

Hands-on — You're excited to build, test, analyse, learn, and iterate.

📌 Marketing Intern — Performance Marketing (Goa)
🏢 The Stack
📍 Goa