Location: Hyderabad

Work Mode: Full-time | Work From Office

Experience: 0–1 year / Freshers welcome

About Xtovia

Xtovia is a science-backed Indian haircare brand reimagining Indian beauty for a global audience. We’re building a premium D2C brand around better hair science, effective formulations, and a community that genuinely cares about their hair.

We’re looking for someone who can help us build that community from the ground up.

The Role

As a Marketing Intern – Community & Brand Voice , you’ll be one of the voices behind Xtovia across online communities.

You’ll spend your time understanding what people are talking about, joining relevant conversations, creating meaningful interactions, and making Xtovia feel like a brand people want to talk to — not just a brand that talks at them.

What You’ll Do

- Build and grow Xtovia’s presence across Reddit and other relevant online communities
- Identify conversations around haircare, hair damage, hair fall, frizz, styling, ingredients and beauty
- Participate in conversations naturally and authentically without sounding like traditional advertising
- Create Reddit posts, comments and community-led content that adds genuine value
- Monitor what customers and potential customers are saying about haircare, competitors and the category
- Turn community conversations and insights into content, campaigns and marketing ideas
- Engage with customers and potential customers to understand their questions, frustrations and needs
- Help build a strong and recognizable Xtovia brand voice
- Respond to comments, questions and conversations in a way that feels human, helpful and on-brand
- Identify opportunities to start conversations around Xtovia’s products, science and point of view




- Track community growth, engagement and sentiment
- Work closely with the content, marketing and growth teams to bring community insights into broader marketing
- Experiment with current platforms, communities and formats where Xtovia’s audience is active

What We’re Looking For
- Someone who actually spends time online and understands internet culture
- Strong interest in Reddit, communities, social media and digital culture
- Excellent written communication and a natural, conversational writing style
- Someone who can write like a real person, not a corporate brand
- Curious about why people behave, buy and talk the way they do
- Strong research and observation skills
- Comfortable starting conversations and engaging with strangers online
- Ability to understand different communities and adapt the tone accordingly
- Good understanding of Gen-Z/D2C internet culture
- Willingness to experiment, test ideas and learn quickly

You’ll Be a Great Fit If You
- Have a Reddit account and understand how Reddit communities work
- Know the difference between joining a conversation and selling something
- Can turn a customer question into a content idea
- Notice trends before they become obvious
- Have strong opinions on what makes content feel authentic vs. forced
- Enjoy discovering interesting conversations on the internet
- Can make a brand sound like a person with a point of view

What You’ll Learn
- Community-led marketing
- Reddit and organic growth
- D2C brand building
- Consumer research and social listening
- Brand voice and communication
- Content strategy
- Customer psychology
- Community-driven acquisition and retention

This role is for someone who wants to help build a community, not just manage a social media calendar.

📌 Marketing Intern – Community & Brand Voice (Hyderabad)
🏢 Xtovia
📍 Hyderabad