Senior Marketing Executive – performance marketing

Location: Koramangala, Bangalore

Experience: 3–6 Years

Industry: EdTech / Healthcare Education

Role Overview

We are looking for a results-driven Senior Marketing Executive with 3–6 years of experience in digital marketing, particularly in Meta advertising, performance marketing, SEO, and lead generation. The candidate will be responsible for developing and executing digital marketing strategies to drive brand awareness, qualified leads, engagement, and conversions.

Key Responsibilities

- Develop and execute digital marketing strategies across Meta (Facebook & Instagram) and other relevant digital channels.
- Plan, launch, monitor, and optimize Meta Ads campaigns for lead generation and conversions.
- Manage performance marketing campaigns and track key metrics such as CPL, CPA, CTR, CPC, ROAS, and conversion rate.
- Develop and implement SEO strategies to improve organic traffic, rankings, and lead generation.
- Conduct keyword research, competitor analysis, and identify opportunities for improving website visibility.
- Create and coordinate digital marketing campaigns, including ad creatives, landing pages, and promotional content.
- Analyze campaign performance using Google Analytics/GA4, Google Ads,



Meta Ads Manager, and other analytics tools.
- Work closely with content, design, sales, and business teams to achieve campaign and lead-generation targets.
- Monitor market trends, competitor activities, and audience behavior to improve marketing strategies.
- Prepare regular campaign performance reports and provide actionable insights.
- Manage marketing budgets effectively and optimize campaigns based on ROI and business objectives.

Required Skills
- Meta Ads / Facebook Ads

- Instagram Marketing

- Performance Marketing

- Lead Generation

- SEO

- Google Ads

- Google Analytics / GA4

- Meta Ads Manager

- Keyword Research

- Campaign Optimization

- Conversion Optimization

- Digital Marketing Analytics

- Social Media Marketing

- Content Marketing

- Landing Page Optimization

- Competitor Analysis

- Marketing Reporting

Preferred
- Experience in EdTech, Healthcare, Healthcare Education, Training, or Online Education.
- Experience handling lead-generation campaigns.
- Solid understanding of digital marketing funnels and conversion tracking.
- Experience managing marketing budgets and delivering measurable ROI.

📌 Marketing Executive (Bengaluru)
🏢 VMultiply Solutions
📍 Bengaluru