Hiring: Marketing Executive (Educational Institute)

Organization: Kingston Educational Institute (KEI)

Location: Agartala, Tripura

Employment Type: Full-Time

Salary: As per Market Standards

Experience: 1–3 Years

About the Role

Kingston Educational Institute (KEI) is looking for a dynamic and result-oriented Marketing Executive to strengthen its student outreach and admission initiatives in Agartala, Tripura. The ideal candidate should have excellent communication and networking skills with a passion for educational marketing and business development.

The role involves extensive field marketing, relationship building with educational stakeholders, organizing promotional activities, and achieving admission-related objectives.

Key Responsibilities

Educational Marketing & Business Development

- Promote Kingston Educational Institute's academic programs across Agartala and nearby regions.
- Generate quality admission enquiries through field marketing activities.
- Build and maintain relationships with schools, coaching centres, private tutors, career counsellors, and educational consultants.
- Identify new opportunities to increase student outreach and brand visibility.
- Coordinate with the central admissions team for lead generation and follow-up.

Field Marketing Activities

- Conduct regular visits to schools, higher secondary institutions, and coaching centres.
- Meet Headmasters, Principals, teachers, private tutors, and education influencers.
- Collect prospective student databases for admission campaigns.
- Organize seminars, career guidance sessions, and educational awareness programs.
- Participate in educational fairs, exhibitions, and admission events.

Brand Promotion

- Execute ATL and BTL marketing activities.
- Coordinate distribution of brochures, leaflets, banners, posters, and promotional materials.
- Increase institutional visibility through local marketing initiatives.
- Support digital marketing campaigns by coordinating local promotional activities.

Market Research & Reporting





- Conduct competitor analysis and market surveys.
- Submit daily visit reports and weekly MIS.
- Monitor marketing performance and suggest improvement strategies.
- Maintain records of enquiries, leads, and conversions.

Admission Support

- Assist prospective students and parents with admission-related information.
- Coordinate counselling appointments with the admissions team.
- Follow up on enquiries to maximize admissions.
- Support admission drives and institutional promotional campaigns.

Qualification

- Graduate in any discipline (Mandatory)
- Master's Degree in Marketing, Management, or a related field (Preferred)

Experience

- 1–3 years of experience in Marketing, Business Development, or Sales.
- Experience in Educational Marketing is highly preferred.
- Candidates from FMCG or Pharmaceutical Marketing backgrounds may also apply.

Preferred Candidate Profile

- Prior experience in educational institutions, universities, coaching organizations, or admission consulting.
- Good knowledge of the education market in Tripura.
- Existing network with schools, coaching centres, and educational stakeholders will be an added advantage.
- Willingness to travel extensively for field marketing activities.

Skills Required

- Educational Marketing
- Business Development
- Admission Counselling Support
- Relationship Management
- Field Marketing
- ATL & BTL Marketing
- Lead Generation
- Market Research
- Communication & Presentation Skills
- Negotiation & Networking
- MS Office (Excel, Word & PowerPoint)

Key Performance Indicators (KPIs)

- Achievement of admission enquiry targets
- Student lead generation and conversion
- Number of school and coaching centre visits
- Seminar and outreach program execution
- Brand visibility in assigned territory
- Weekly and monthly marketing reports
- Relationship development with educational stakeholders

What We Offer

- Competitive salary as per market standards.
- Performance-based incentives.
- Opportunity to work with one of Eastern India's leading educational institutions.
- Career growth and professional development.
- Dynamic and cooperative work environment.

📌 Marketing Executive (Educational Institute) (Agartala)
🏢 Kingston Educational Institute
📍 Agartala