Company Name: IMS Group (Interactive Manpower Solutions Pvt. Ltd.

Company Website: https://imsplgroup.com/

LinkedIn URL: https://www.linkedin.com/company/ims-group-pvt-ltd/mycompany/

Instagram Page: https://instagram.com/imsplgroup?igshid=MzRlODBiNWFlZA==

Facebook Page: https://www.facebook.com/profile.php?id=100064152248422&mibextid;=ZbWKwL

Location: Ahmedabad, Gujarat - On Site.

Role: Engagement Manager

Brand Name: IMS nHance

Website: https://imsnhance.com/

IMS Group is a Global Workforce Solutions company with a mission to accelerate and transform businesses’ way of working through a range of flexible and comprehensive offshoring services. Our aim, since 2006, has been to support organisations with skilled and curated resources, helping businesses to focus on business growth and value creation. We have 250 global brand partners across the US, UK, EU, and APAC regions through our services.

Our family consists of over 3,000 employees, who operate from three global operations offices in India (Ahmedabad & Jaipur) and the Philippines (Manila), while our sales operations are based in the US, UK, and Australia. We are a part of the Empresaria Group PLC., UK, a global, publicly listed staffing company.

The IMS Group divisions are seamless extensions to your teams, with experts handling your operations to elevate your business.

- IMS People Possible, our flagship brand, provides Offshore Recruitment Services.
- IMS Decimal supports companies with Outsourced Accounting and Financial Back-Office Services
- IMS Datawise specialises in Business Process Management Outsourcing Services




- IMS nHance provides Offshore Marketing Solutions.
- IMS Nucleii provides Offshore Managed IT Services

Responsibilities:

Growth & Utilisation Strategy

- Develop and deliver strategies to increase utilisation across all services
- Drive enrolment growth, session frequency, and retention
- Identify opportunities to improve conversion and participation across the family journey
- Align demand generation activity with operational capacity and service availability

Campaign Planning & Execution Oversight

- Develop and manage an annual marketing and engagement calendar aligned to school terms
- Design and lead the delivery of a minimum of four key campaigns per year
- Ensure proactive promotion of upcoming opportunities to drive forward bookings
- Maintain consistency and rhythm across all engagement activity

Family Engagement & Communication

- Define and oversee communication strategy for families across all channels
- Ensure messaging is explicit, timely, relevant, and aligned to service offerings
- Improve engagement across the family lifecycle, from enquiry through to ongoing participation
- Support service teams with structured communication tools and frameworks

Demand Shaping & Commercial Activation





- Develop strategies that create urgency and encourage early commitment from families
- Position services as high-quality and in demand, reinforcing premium value
- Promote availability, opportunities, and key service moments in a structured and consistent way
- Balance demand and capacity to maximise utilisation outcomes

Brand & Experience Positioning

- Ensure all customer-facing messaging reflects a premium, child-first experience
- Align marketing and communications with the actual service experience delivered
- Work closely with the Child Experience Manager to ensure consistency between positioning and delivery

Digital & Channel Performance

- Own the performance and effectiveness of all family-facing channels, including website, social media, email, and promotional communications
- Define content direction and campaign messaging across channels
- Ensure execution is delivered through internal teams and external partners
- Monitor and optimise channel performance to improve engagement and conversion

Supplier & Partner Management

- Manage external agencies, designers, and marketing suppliers
- Ensure quality, consistency, and alignment with brand and commercial objectives
- Monitor supplier performance and value

Performance, Reporting & ROI

- Track and report on utilisation, enrolments, and engagement metrics
- Measure effectiveness of campaigns and marketing activity
- Provide insights and recommendations to improve performance and return on investment
- Drive continuous improvement through data led decision making

📌 Marketing Engagement Manager (Ahmedabad)
🏢 IMS nHance
📍 Ahmedabad