- Agency Coordination
- Act as the primary point of contact between CSE and the marketing agency.
- Track the agreed marketing plan, content calendar and agency deliverables.
- Conduct regular follow-ups and ensure activities are completed as per agreed timelines.
- Highlight delays, pending actions and deviations to management.
- Internal Coordination
- Coordinate with Sales, Proposals, Projects, Automation, Design, Production, HR and Management for information required by the marketing agency.
- Obtain technical inputs, project details, photographs, customer references and management approvals.
- Ensure internal requests from the agency do not remain pending.
- Marketing Content Coordination
- Coordinate preparation and updating of brochures, presentations, case studies,
website content, project references, industry pages and social-media material.
- Check content for basic accuracy and completeness before circulating it for appropriate internal approval.
- Maintain an organised library of approved marketing material.
- Customer References & Case Studies
- Coordinate internally for project details, completion certificates, testimonials and customer permissions.
- Maintain CSE's project track record, references and case-study databaseRole & responsibilities