About Alankrit At Alankrit, we showcase luxury heritage craftsmanship through handcrafted Lucknow Chikankari designer wear. As we scale our online footprint and physical presence, we are looking for a creative, proactive, and versatile Social Media & Marketing Associate to join our internal marketing team in Lucknow.

Role Overview

- You will be the core creative engine of our marketing department—producing daily social content, maintaining active social channels, handling product photoshoots, coordinating closely with our Growth/Performance Marketer and Web Developer, and supporting general marketing and sales initiatives.

Key Responsibilities1. Content &

• Creative Production (Posts, Reels &

• Graphics)

- Reel &

• Video Creation:

Script, film, and edit engaging short-form video content (Instagram Reels, Shorts) highlighting fabric details, drape styling, behind-the-scenes artisan work, and trend-focused audio formats.
- Post &

• Visual Design:

Create static posts, story layouts, graphics, and carousels using Canva or photo editing software aligned with luxury fashion aesthetics.

2.

Active Social Media

Management
- Publishing &

• Consistency: Maintain a regular, structured posting calendar across channels (Instagram, Facebook, Pinterest) to keep our online audience constantly engaged.

- Community Interaction: Reply to comments, direct messages (DMs), and brand mentions to drive audience engagement and direct sales inquiries to the team.
3.

Photoshoot

Management

- Shoot Logistics &

• Setup: Coordinate logistics for collection, catalogue,



and campaign photoshoots (managing garment prep, shot lists, model styling, and studio setup).

- On-Ground Assistance: Work directly on set during shoots to capture real-time behind-the-scenes (BTS) footage, ensure image alignment, and maintain creative quality.
4. Team Coordination (Strategy &

• Execution)

- Performance Marketing Alignment: Work directly with the Performance Marketing Manager to understand campaign strategies and deliver required ad creative assets on time.
- Website Developer Collaboration: Coordinate with the Website Developer to supply high-resolution, web-optimised photos, banners, and video assets for site launches and catalogue updates.

5.

Miscellaneous

Sales &

• Marketing Support

- Assist with marketing collateral for pop-ups, exhibitions, or wholesale buyer catalogues.
- Support general marketing, campaign execution, and sales administrative tasks as assigned by management.

Key Requirements

- Experience: 1–3 years of experience managing social media, creating content, or assisting in marketing for e-commerce, retail, or fashion brands.
- Tools & Editing Skills: Proficient with smartphone videography/photography and mobile editing tools (CapCut, Canva, InShot, Lightroom).
- Visual Aesthetics: A sharp eye for fashion styling, visual framing, colour balance, and luxury brand presentation.
- Communication: Explicit coordination skills to work smoothly with internal team members (Marketer, Developer, Shoot crew).
- Location: Must be based in or able to commute daily to our office/studio in Lucknow.

📌 Marketing Coordinator (Lucknow)
🏢 Alankrit By Manju Jalota
📍 Lucknow