About the role

Pepper is building one of India’s strongest AI-first content brands, and we’re looking for someone who can help build that story from the ground up. This is not a traditional content marketing role or a product marketing role—it’s a blend of both. We need an individual contributor who can move seamlessly from writing high-performing copy to shaping GTM campaigns, from planning our next webinar to launching a product feature, from building founder content to creating messaging that marketers actually remember.

You’ll own Pepper’s narrative across content, product launches, social media, events, partnerships, customer stories, newsletters, SEO/GEO, and AI-led campaigns. If you enjoy wearing multiple hats and love building brands in a fast-moving startup environment, this role is for you. Think content strategist, product marketer, brand storyteller, and growth marketer—all rolled into one.

What you'll own

- Content marketing and brand storytelling

Own Pepper’s content engine across blogs, newsletters, landing pages, case studies, thought leadership, founder content, and AI-first narratives. Build content that educates, drives awareness, and creates demand.
- Product marketing and GTM

Own messaging and positioning for current product launches, features, campaigns, reports, AI Native initiatives, webinars, partnerships, and events. Turn product updates into compelling stories people want to engage with.
- End-to-end campaign execution

Conceptualize, plan, and execute integrated marketing campaigns across social, email, website, product, events, and partnerships. Build campaigns from idea to execution, measuring impact along the way.
- Social media and community





Shape Pepper’s voice across LinkedIn, Instagram, X, YouTube, Threads, and emerging platforms. Create social-first content that builds credibility with founders, marketers, creators, and the AI ecosystem.
- Events and partnerships

Strategize and execute webinars, roundtables, launches, industry events, creator collaborations, and partnerships. Own everything from messaging and promotional content to launch-day execution and post-event storytelling.
- Cross-functional collaboration

Work closely with product, design, video, SEO/GEO, content, growth, sales, and leadership teams to bring campaigns to life. Brief creatives, review assets, and ensure every touchpoint reflects Pepper’s brand.
- Performance and experimentation

Track campaign performance across channels, analyze engagement and conversions, and continuously experiment with new formats, AI workflows, distribution channels, and content ideas.

Who you are

- 3–6+ years of experience in Content Marketing, Product Marketing, Brand Marketing, or Growth Marketing within a B2B SaaS, startup, media, or content-first company.
- Exceptional copywriting and storytelling skills across long-form, short-form, product, and social content.
- Experience launching products, campaigns, events, webinars, or brand initiatives end-to-end.




- Strong understanding of content strategy, messaging, positioning, and audience engagement.
- Comfortable creating content as well as building the strategy behind it.
- Familiar with AI tools and excited to use them across content creation, research, distribution, and experimentation.
- Thrives in a fast-paced, collaborative, in-office environment.

What we're looking for

- Someone who can own marketing as an IC, not just execute one channel.
- Strong understanding of product storytelling and demand generation.
- Ability to switch between writing copy, planning campaigns, launching events, and creating GTM narratives.
- Experience managing content calendars, campaign timelines, and publishing workflows.
- A portfolio showcasing content, campaigns, product launches, newsletters, social content, or events that drove measurable business impact.

Why this role is different

You’ll have the freedom to build campaigns from scratch, influence Pepper’s brand voice, shape product narratives, and experiment with AI-native marketing. If you’re someone who enjoys going from writing a landing page in the morning to planning the next product launch or event in the afternoon, you’ll fit right in.

Reference points

We’re looking for someone who appreciates the editorial sharpness of The Ken and Finshots, combined with the internet-native marketing of CRED, Razorpay, Zerodha, Swiggy, Notion, Linear, and Figma.

If you’ve built content that founders, marketers, or creators genuinely follow—and you love turning ideas into campaigns that people remember—we’d love to hear from you.

📌 Marketing Content Manager (Mumbai)
🏢 Pepper
📍 Mumbai