Performance Marketing Manager

Company: Trepechy Jewels / Reverra Jewels / AVA Jewels

Location: Mumbai

Experience: 1–3 Years Preferred

About the Role

We are looking for a results-driven Performance Marketing Manager to manage and scale our digital marketing efforts across Meta Ads, Google Ads, SEO, and other digital platforms.

The ideal candidate should have hands-on experience in running paid campaigns, analyzing performance data, optimizing customer acquisition, and improving online brand visibility.

This role will involve working closely with the founder and marketing team to grow our D2C jewellery brands — Reverra Jewels (US Market) and AVA Jewels (India Market).

Key ResponsibilitiesPaid Advertising & Campaign Management

- Plan, create, manage, and optimize campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Shopping, Display, Performance Max)
- Other relevant advertising platforms
- Develop campaign strategies based on business goals such as:
- Brand awareness
- Website traffic
- Lead generation
- Sales and conversions
- Create and test different ad creatives, audiences, copy, and campaign structures
- Manage budgets and optimize campaigns for better ROI and lower customer acquisition costs
- Analyze campaign performance and provide actionable insights

Performance Analytics & Reporting
- Track key marketing metrics including:
- CTR
- CPC
- CPM
- ROAS
- CPA
- Conversion rates
- Prepare regular performance reports and identify growth opportunities
- Analyze customer behavior and improve marketing funnels
- Conduct A/B testing for ads, landing pages, and creatives

Social Media Growth & Marketing
- Work with the social media team to align paid campaigns with organic content
- Identify trending content formats and opportunities for paid promotion
- Support influencer marketing and UGC campaign strategies
- Optimize content performance through paid amplification

SEO & Website Growth




- Develop and execute SEO strategies to improve organic rankings
- Conduct keyword research and competitor analysis
- Optimize product pages, collections, blogs, and website content
- Improve website traffic through on-page and off-page SEO activities
- Monitor SEO performance using tools such as Google Search Console and analytics platforms

E-Commerce Marketing Support
- Work closely with the Shopify/e-commerce team to improve conversions
- Support product launches, seasonal campaigns, and promotional activities
- Identify opportunities to improve customer acquisition and retention
- Analyze competitor marketing strategies and market trends

Requirements
- Hands-on experience with Meta Ads Manager and Google Ads
- Strong understanding of digital marketing funnels
- Experience managing paid campaigns with measurable results
- Knowledge of SEO fundamentals
- Strong analytical and problem-solving skills
- Ability to interpret data and make marketing decisions
- Comfortable working with analytics tools and reports

Preferred Skills
- Experience with D2C, e-commerce, fashion, jewellery, or luxury brands
- Shopify experience
- Google Analytics / Google Search Console knowledge
- Experience with Google Merchant Center and Shopping Ads
- Understanding of conversion rate optimization (CRO)
- Experience with email marketing and remarketing campaigns

What We Offer
- Chance to work on fast-growing D2C jewellery brands
- Direct exposure to founder-led decision making
- Ownership of marketing campaigns and growth strategies
- Experience across US and India markets
- Opportunity to experiment with new marketing channels and strategies

Ideal Candidate

Someone who is

- Data-driven but also creative
- Curious about growth marketing
- Comfortable taking ownership of campaigns
- Passionate about digital marketing and e-commerce
- Excited to work in a fast-paced entrepreneurial environment

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Marketing Campaign Manager And SEO (Bandra West)
🏢 Trepechy Jewels
📍 Bandra West