Marketing Business Development Executive

Experience: 1+ Year

Location: Mumbai / Bengaluru

Employment Type: Full-Time

Salary: 3,60,000 PA

About the Role

We are looking for a proactive and target-oriented Marketing Business Development Executive who can identify potential brands, connect with decision-makers, build strong business relationships, and bring new brands onboard for influencer marketing campaigns.

The ideal candidate should be comfortable with brand research, lead generation, cold outreach, follow-ups, maintaining databases, and converting leads into business opportunities.

Key Responsibilities

- Research and identify brands, companies, and potential clients that could benefit from influencer marketing.
- Find the right marketing, brand, PR, social media, and digital decision-makers within companies.
- Build and maintain a structured database of potential brands and prospects.
- Reach out to brands through email, LinkedIn, calls, WhatsApp, and other relevant channels.
- Introduce our agency and understand the brand's marketing requirements.
- Generate qualified leads and consistently build the sales pipeline.
- Follow up with prospective clients and move conversations towards meetings and business opportunities.
- Coordinate with the internal team to prepare relevant proposals, decks, influencer recommendations, and campaign solutions.




- Maintain regular communication with existing leads and ensure opportunities are not missed.
- Keep the CRM/database updated with lead status, communication history, requirements, follow-up dates, and outcomes.
- Share daily updates and reports on leads researched, brands contacted, follow-ups, meetings, and opportunities generated.
- Track industry trends, brand campaigns, product launches, and marketing activities to identify potential business opportunities.
- Work towards bringing new brands and revenue to the company.

What We're Looking For
- 1+ year of experience in Business Development, Sales, Marketing, Client Servicing, Influencer Marketing, Digital Marketing, or a related field.
- Good understanding of lead generation and outbound sales.
- Ability to independently research and identify potential brands and decision-makers.
- Solid communication and interpersonal skills.
- Comfortable with cold calling, cold emailing, LinkedIn outreach, and follow-ups.
- Good Google Sheets/Excel skills and ability to maintain organized databases.
- Strong follow-up skills and persistence.
- Ability to understand client requirements and communicate solutions effectively.
- Self-driven, proactive, and comfortable working with targets.
- Interest in social media, influencer marketing, advertising, and digital marketing will be an advantage.

📌 Marketing Business Development Executive (Mumbai)
🏢 Influze
📍 Mumbai