Market Research Execution

- Plan and execute qualitative / quantitative market research for Current Models, FMC (Full Model Change), MC (Minor Changes), Powertrain, Technologies & emerging mobility solutions

- Identify & lead advanced research projects to understand future consumer needs and market trends

- Translate business objectives into research methodologies

- Managing internal & external stakeholders for study planning & execution

- Conduct Product Clinics, Home Visits, Ethnographic Studies, Focus Group Discussions (FGDs), IDIs, and Central Location Tests (CLTs)

- Travel for field research activities and consumer interactions Research Design & Development

- Design structured questionnaires, discussion guides, screeners, and other research tools

- Translate business objectives into measurable research hypotheses and customer research frameworks.

- Develop probing techniques to uncover latent customer needs, emotional triggers, and purchase motivations. Data Analysis & Insights Generation

- Ability to Convert complex consumer and market data into meaningful business insights and strategic recommendations.

- Evaluate data using statistical techniques and generate insights

- Study and analyze current & future Consumer trends (India & Global)

- Identify customer needs, unmet needs, market opportunities, and whitespace areas.

- Prepare management presentations and reports to support product and technology roadmap decisions.

Cross Functional Collaboration

- Partner with Planning, Marketing, Engineering, Design, Quality, and external research partners.

- Present findings and strategic recommendations to senior management & key stakeholders

- Support concept development, product definition,



customer requirement identification, and innovation initiatives.

- Drive alignment among multiple stakeholders to ensure successful project execution

Must-Have Skills

- Strong expertise in qualitative and quantitative research methodologies.

- Questionnaire and discussion guide development experience.

- Moderation and interviewing skills for consumer research.

- Experience developing consumer personas and lifestyle frameworks

- Expertise in ethnographic research, home visits, and consumer immersion studies

- Strong analytical ability with expertise in insight generation

- Excellent presentation, storytelling & communication skills Preferred Skills

- Consumer behaviour & lifestyle research

- Segmentation studies, Conjoint analysis and advanced consumer analytics

- Experience with Statistical & data visualization tools such as SPSS, Python, Power BI, Tableau

- Knowledge of Social listening and Digital Consumer Analytics

- Expertise in MS office tools [PowerPoint, Word, Advanced Excel]

- Understanding of model development process and timelines Industry Knowledge

- Understanding of the automotive industry, mobility trends, and competitive landscape

- Knowledge of Indian consumer demographics and buying behavior

- Exposure to global automotive markets and emerging customer expectations.

Behavioural

Competencies

- Strong problem-solving and critical-thinking capability

- Ability to convert data into business stories

- Self-driven, eager to learn and result-oriented

- Strong stakeholder management and cross-functional collaboration skills

- Ability to manage multiple projects simultaneously

- Results-oriented mindset with high ownership and accountability

📌 Market Research (Gurugram)
🏢 Maruti Suzuki
📍 Gurugram