– Manager / Senior Manager – B2 B Sales

Company: Westway Electronics Ltd.

Location: Noida, Uttar Pradesh

Department: B2 B Sales

Reporting To: Managing Director / Head – Sales

Experience: 5–10 Years

Travel: 10–15 days/month, Pan-India

About the Role

We are looking for a Manager / Senior Manager – B2 B Sales with solid experience in B2 B Sales, OEM/ODM and consumer electronics/appliance manufacturing, particularly LED TV, Washing Machine, Air Cooler or similar large home appliances.

The candidate will be responsible for driving B2 B/ODM/OEM business, developing new customers and managing key accounts.

Key Responsibilities

Identify and close OEM/ODM B2 B business with Indian and international brands, private labels and importers.

Develop and manage sales pipeline, order-book targets and sales forecasts.

Handle commercial negotiations including BOM-based pricing, MOQ, payment terms, LD and warranty terms.

Coordinate with Engineering, Sourcing and Costing teams to develop feasible and profitable quotations.

Manage key accounts from NPI/sample approval to PO, production, dispatch and after-sales coordination.

Track competitor pricing, ODM activities, component/panel price movements and market trends.

Develop institutional and government/tender business wherever applicable.

Maintain CRM, pricing approvals, collections and DSO.

Must-Have Experience & Skills





B2 B Sales experience is MANDATORY.

5–10 years of B2 B / OEM / ODM / Institutional Sales experience specifically in:

LED TV

Washing Machines

Air Coolers

Consumer Electronics / Large Home Appliances

Strong experience in business development and key account management.

Existing relationships with brand owners, buying houses, LFR/e-commerce category teams or large distributors.

Positive understanding of BOM, costing, landed cost and product specifications.

Solid commercial negotiation and pricing skills.

Knowledge of BIS, energy labelling, PLI and applicable import-duty structures.

Strong customer relationship management and cross-functional coordination.

Graduate; MBA preferred.

Willingness to travel 10–15 days per month.

Important – Mandatory Requirement

B2 B Sales experience is strictly mandatory. Candidates with only retail sales, dealer/distributor sales or channel sales experience and without relevant B2 B/OEM/ODM experience will not be considered.

Ideal Candidate Profile

Candidates currently working with consumer electronics, home appliance, LED TV, washing machine, air cooler or large plastic/electronic appliance manufacturers in B2 B/OEM/ODM sales roles will be preferred.

Interested candidates can share their updated resume on - hr2@

📌 Manager/senior Manager,b Sales (consumer Electronics & Appliances) (Gurugram)
🏢 WESTWAY ELECTRONICS
📍 Gurugram