- Role Purpose To lead and strengthen the organisation’s internal communication and employer branding agenda , creating a consistent, engaging and transparent communication experience for employees across Corporate, Retail and Manufacturing.

The role will be responsible for translating business priorities, leadership messages, employee initiatives and organisational culture into clear, impactful and engaging communication across appropriate channels.

The position will also build and strengthen the organisation’s Employer Value Proposition (EVP) and employer brand , helping attract, engage and retain talent.

- Key Responsibilities

A.

Internal

Communications

Develop and execute the annual Internal Communication Calendar aligned with business and HR priorities.

Draft and publish leadership communications, employee announcements, HR communications and organisational updates.

Support communication from the Chairman, MD, CEO, CHRO and other senior leaders.

Translate business strategy, organisational priorities and transformation initiatives into employee-friendly communication.

Manage communication across Corporate, Retail and Manufacturing employees.

Develop communication campaigns around HR initiatives such as PMS, engagement surveys, HRMS, learning, rewards, policies, wellbeing and employee recognition.

Ensure communication is simple, sharp, timely, consistent and action-oriented.

Develop communication formats including

Emailers

Posters

Newsletters

Digital banners

Videos

Leadership messages

Employee stories

Townhall communication

FAQs

Campaign communication

Whats App / employee communication, wherever appropriate.

B.

Leadership

Communication

Work closely with senior leadership to understand communication priorities and convert them into effective communication.

Prepare leadership messages, speeches, townhall content and employee communication.

Support communication during organisational changes, new initiatives and transformation programs.

Ensure consistency in tone, messaging and organisational positioning across leadership communications.

Develop communication toolkits for leaders and people managers.

C.

Employer

Branding

Develop and strengthen the organisation’s Employer Value Proposition (EVP).

Build a differentiated employer brand reflecting the organisation’s heritage, culture, people and future aspirations.

Develop campaigns showcasing

Employee stories

Career opportunities

Learning and development

Leadership

Employee achievements

Workplace culture

Social initiatives

Women / diversity initiatives

Manufacturing and retail careers

Campus opportunities.





Manage employer branding presence across relevant digital and social channels in partnership with the Marketing / Digital team.

Support development of careers pages, recruitment campaigns and employer branding collateral.

Create content that positions the organisation as an employer of choice.

D.

Employee Engagement

Communication

Support the design and communication of employee engagement initiatives.

Develop campaigns to drive participation in engagement surveys, employee activities and HR programs.

Create employee recognition and appreciation campaigns.

Develop internal campaigns around key occasions, festivals, organisational milestones and employee achievements.

Capture and communicate employee success stories across the organisation.

E. Content &

- Creative Management

Own the internal communication content pipeline.

Work with internal teams and external agencies/designers to create high-quality communication assets.

Develop concepts and briefs for videos, posters, digital campaigns and employee stories.

Ensure communication is visually engaging while maintaining brand guidelines.

Support creation of short-form video content for internal and employer-branding purposes.

Maintain a repository of approved communication templates and brand assets.

F.

Communication

Channels

Manage and optimise appropriate employee communication channels such as:

Email

Employee communication platforms

HRMS / Employee App

Whats App / digital communication channels

Intranet

Digital displays

Notice boards

Townhalls

Employee newsletters

Leadership forums.

Ensure the right message reaches the right employee segment through the right channel at the right time.

G. Change &

- Transformation Communication

Support communication for major organisational initiatives including HRMS, organisational restructuring, new policies, process changes and transformation programs.

Develop communication plans covering Awareness → Understanding → Acceptance → Adoption.

Create FAQs, manager toolkits and employee communication packs for major change initiatives.

Work closely with HR Business Partners and functional leaders to ensure effective cascade.

H.

Employer Brand

Analytics

Track effectiveness of internal communication and employer branding campaigns.

Monitor





Communication reach

Employee engagement

Open / participation rates

Campaign effectiveness

Employer brand engagement

Careers page / recruitment campaign performance

Employee advocacy

Social media engagement.

Prepare monthly / quarterly Internal Communication &

- Employer Branding dashboards.

Use employee feedback and analytics to continuously improve communication effectiveness.

3.

Required

Competencies

Functional Competencies

Internal communication strategy

Employer branding

Content writing and storytelling

Corporate communication

Campaign management

Employee engagement

Change communication

Digital communication

Social media / digital content

Basic graphic / video content understanding

Communication analytics

Behavioural Competencies

Excellent written and verbal communication

Strong storytelling ability

Creative and creative mindset

Strong stakeholder management

Ability to work with senior leadership

High attention to detail

Speed and execution orientation

Ability to simplify complex messages

Strong collaboration skills

Ability to work in a fast-paced environment

4.

Preferred

Experience

4–8 years of experience in Internal Communications / Employer Branding / Corporate Communications / Employee Engagement / HR Communications.

Experience in a large, multi-location organisation would be preferred.

Exposure to Retail, Manufacturing, FMCG, Apparel, Textiles or Consumer-facing businesses would be an advantage.

Experience working directly with senior leadership is preferred.

Experience managing communication across a blue-collar, Grey – Collar + white-collar workforce will be an advantage.

Strong English writing skills

- Tamil communication capability is highly desirable for employee communication across Tamil Nadu.

5.

Ideal Candidate

Profile The ideal candidate should be a solid communicator, storyteller and campaign manager who can understand the organisation’s culture and business priorities and convert them into communication that employees can easily understand, relate to and act upon.

The person should be equally comfortable writing a Chairman’s message, developing an employee engagement campaign, creating an employee story, briefing a creative agency and coordinating a communication campaign across hundreds of stores and manufacturing locations.

Role Philosophy

Express → Listen → Act → Communicate Back The role should help establish a communication culture where employees are not only informed, but also heard, engaged and connected with the organisation’s purpose and future.

📌 Manager - Internal Communications & Employer Branding (Pandian Nagar)
🏢 Ramraj Cotton
📍 Pandian Nagar