About the Role We are looking for an experienced Manager- Events & Brand Collaborations to lead the planning, conceptualisation, commercialisation and revenue generation of events across all Entartica SeaWorld locations.
The person will work from the Head Office and create a central event calendar and event concepts that can be implemented across multiple locations.
The role will be responsible for taking an event from idea to execution and revenue — including concept development, budgeting, execution planning, sales planning, ticket/pass strategy, sponsorships, brand collaborations and on-ground coordination.
This is a commercial event role, where the objective is not only to organise attractive events but also to ensure that every event has a clear revenue and sales plan.
Key Responsibilities1. Central Event Calendar & Event Planning
- Create and manage the annual and monthly event calendar for all Entartica locations.
- Event Concept Development The objective is to create events that are commercially attractive and can be sold by the sales and marketing teams.
- Event Budget & Commercial Planning Prepare an initial approximate event budget before execution.
- Execution Blueprint for Site Teams Once the concept is approved, prepare a detailed Event Execution Plan and hand it over to the respective Site Operations Team.
- Sales Plan & Ticketing Strategy Work closely with the Sales Team to convert every event into a revenue-generating product.
The Event manager will work with Sales to ensure the event is properly packaged and commercially sellable.
- Sponsorship & Brand Collaborations
- A major responsibility of this role will be to generate additional revenue t
The person will personally participate in important sponsorship and brand meetings and drive closures along with the management/sales team.
- Brand Activation Create opportunities where brands can become part of the guest experience.
The objective is to create additional revenue without compromising the guest experience.
- Coordination With Site Teams Work as the central bridge between:
Head Office → Event Team → Sales → Marketing → Operations → Site Managers → Vendors → Sponsors
- Marketing Coordination Work with the Marketing Team to create the complete promotion plan.
- Vendor & Artist Management
Candidate ProfileExperience 3–6 years of experience in:
- Event management
- Experiential marketing
- Entertainment
- Amusement parks
- Water parks
- Hospitality
- Destination events
- Theme parks
- Resorts
- Large-format events
- Brand activations
Experience managing multiple locations will be highly preferred.
Must Have
- Strong event conceptualisation skills
- Strong commercial understanding
- Excellent budgeting skills
- Solid vendor network
- Sponsorship selling experience
- Brand collaboration experience
- Ticketing/revenue understanding
- Strong presentation skills
- Strong negotiation skills
- Excellent coordination skills
- Ability to work with multiple site teams
- Willingness to travel to locations when required
Preferred Background Candidates from:
- Event companies
- Amusement parks
- Water parks
- Resort chains
- Entertainment companies
- Experiential marketing agencies
- Hospitality groups
- Destination management companies
- Large-scale event businesses
will be preferred.
Travel Requirement The position is based at the Head Office, but regular travel to Entartica locations will be required for:
Overall Objective To build a centralised event engine for Entartica that continuously creates new experiences, drives ticket sales, attracts brands and sponsors, increases footfall and generates incremental revenue across all locations.