1. SEO Strategy & Organic Growth

- Drive organic traffic growth through on-page, off-page, and technical SEO strategies
- Improve keyword rankings and visibility across search engines for targeted business keywords
- Identify and implement current growth opportunities and channels for organic acquisition

2. Technical SEO & Website Optimization

- Ensure website adherence to SEO best practices including site speed, mobile responsiveness, crawlability, and indexing
- Monitor and improve overall technical health of websites
- Coordinate with tech teams for implementation of SEO enhancements

3. Content Strategy & Optimization

- Drive content initiatives including monthly blog creation and optimization of existing content
- Ensure content is aligned with SEO goals, keyword strategy, and user intent
- Continuously optimize website pages to improve rankings and engagement

4. Local SEO & GMB Management

- Manage Google My Business (GMB) listings for all branches
- Ensure accurate, consistent, and optimized business information across locations
- Improve local search visibility and customer engagement

5. Backlinking & Domain Authority





- Develop and execute backlink strategies to improve domain authority (DA)
- Build high-quality backlinks to enhance website and app visibility
- Track and improve off-page SEO performance

6. App Store Optimization (ASO) & App Growth

- Improve app visibility and downloads through App Store Optimization (ASO)
- Conduct A/B testing for app store elements (titles, descriptions, creatives)
- Monitor competitor strategies and optimize app performance accordingly
- Manage user reviews and ratings to enhance app credibility

7. Reporting & Analytics

- Share weekly and monthly performance reports with actionable insights for business teams
- Track key metrics including traffic, rankings, conversions, and app downloads
- Use analytics to refine strategies and improve ROI

8. Learning & Capability Building

- Continuously enhance expertise through Google certifications and digital marketing courses
- Stay updated with latest SEO trends, algorithms, and best practices
- Apply learnings to improve marketing effectiveness and decision-making

📌 Manager - Digital - Marketing - Mumbai - Lower Parel - JM
🏢 Tata Capital
📍 Mumbai