30 Sep
|
dentsu India
|
Gurugram
30 Sep
dentsu India
Gurugram
Summary
We are looking for a Manager - Account Management with strong experience in Digital Marketing, Campaign Management, Meta, Media Planning, and Client Servicing/Account Management. The candidate should have hands-on experience managing digital campaigns end-to-end, from planning and execution to performance tracking, reporting, and client communication.
Performance Marketing experience will be an added advantage.
Key Responsibilities
- Manage day-to-day client relationships and act as a key point of contact for campaign planning, execution, reporting, and performance discussions.
- Develop a strong understanding of client businesses, marketing objectives, target audiences, budgets, and campaign requirements.
- Plan and coordinate digital marketing campaigns across relevant platforms, with a strong focus on Meta (Facebook & Instagram).
- Support the development of media plans based on campaign objectives, target audiences, budgets, timelines, and expected outcomes.
- Work closely with media, performance marketing, creative, analytics, and other internal teams to ensure smooth campaign execution.
- Understand campaign briefs and translate client requirements into clear and actionable briefs for internal teams.
- Monitor campaign performance and coordinate with relevant teams to identify opportunities for optimization.
- Prepare and present campaign reports, performance updates, insights, and recommendations to clients.
- Maintain a good understanding of digital marketing metrics such as CTR, CPC, CPL, CPA, conversions, reach, engagement, ROI/ROAS, and other relevant KPIs.
- Coordinate multiple campaigns and client requirements simultaneously while ensuring timelines and quality standards are met.
- Build strong relationships with clients and internal stakeholders and proactively address campaign-related queries or challenges.
- Support client presentations, business reviews, campaign proposals, and new business pitches.
- Maintain proper documentation of campaign plans, timelines, budgets, deliverables, and performance reports.
- Stay updated on developments across Meta, digital media, social media advertising, media planning, performance marketing, and emerging digital trends.
Experience & Qualifications
Required Experience
- 4 to 6 years of relevant experience in Digital Marketing, Media Planning, Account Management, Client Servicing, Advertising, or a related field.
- Strong hands-on understanding of digital marketing and social media campaigns, particularly Meta Ads (Facebook & Instagram).
- Experience in media planning, including understanding target audiences, campaign objectives, budgets, media mix, and campaign timelines.
- Strong client-facing and communication skills, with the ability to understand client requirements and manage stakeholder expectations.
- Good understanding of digital campaign metrics and the ability to interpret campaign performance.
- Experience working with cross-functional teams such as Media, Creative, Analytics, Performance Marketing, and other specialist teams.
- Strong proficiency in MS Excel and experience working with campaign data, reports, and presentations.
Ability to manage multiple campaigns/projects in a fast-paced workplace.
📌 Manager Account Management (Gurugram)
🏢 dentsu India
📍 Gurugram