We are looking for a creative & data-driven LinkedIn Marketing Executive to strengthen our brand presence on LinkedIn & drive meaningful engagement, brand awareness, business leads, & professional visibility for our e-commerce business.

The ideal candidate should have strong knowledge of LinkedIn content strategy, organic growth, personal/company branding, lead generation, social media analytics, & digital marketing, with the ability to create content that connects with customers, industry professionals, partners, and potential business opportunities.

Key Responsibilities

- Develop and execute LinkedIn marketing strategies aligned with business & marketing objectives.
- Manage and grow the company's LinkedIn page & relevant leadership profiles.
- Create engaging content including posts, carousels, articles, polls, industry insights, case studies, & short-form content.
- Develop content around e-commerce trends, products, customer insights, business growth, & industry developments.
- Maintain a consistent professional brand voice & visual identity.
- Increase organic reach, engagement, followers, impressions, & overall LinkedIn visibility.
- Research competitors, industry trends, target audiences, & relevant LinkedIn conversations.
- Identify and engage with potential clients, business partners, industry professionals, decision-makers, & influencers.
- Support lead generation through LinkedIn content, networking, outreach, & campaigns.




- Develop & maintain a monthly/weekly LinkedIn content calendar.
- Coordinate with the Sales, Creative, E-commerce, & Marketing teams for relevant content.
- Monitor LinkedIn analytics & prepare regular performance reports.
- Track performance metrics such as reach, impressions, engagement rate, clicks, follower growth, leads, & conversions.
- Conduct A/B testing of content formats, topics, headlines, & posting strategies.
- Support LinkedIn paid campaigns & coordinate with the performance marketing team when required.
- Monitor comments, messages, mentions, & brand conversations and ensure timely responses.
- Support employee advocacy & employer-branding initiatives on LinkedIn.
- Stay updated on LinkedIn algorithm changes, digital marketing trends, & e-commerce marketing practices.

Required Skills -Strong knowledge of LinkedIn Marketing & Social Media Marketing

-Excellent content writing & copywriting skills

-Understanding of e-commerce & D2C businesses

-Understanding of lead generation & conversion funnels

-Strong research & competitor-analysis skills

-Valuable communication & interpersonal skills

-Creative thinking & ability to develop engaging content

-Ability to interpret social media data & generate actionable insights

Pay: ₹15,000.00 - ₹50,000.00 per month

Benefits

- Paid time off

Work Location: In person

📌 Linkedin Marketing Executive (Bidhannagar)
🏢 Smith Retail Ventures Private
📍 Bidhannagar