Designcafe is looking to hire Lead - Offline Customer acquisition(PAN INDIA).

DesignCafe is looking for a high-ownership Offline Customer Acquisition Leader to own and scale our offline acquisition engine across key markets in India. This role will be responsible for driving a significant share of DesignCafe's customer acquisition and revenue through Channel Partners, B2B partnerships, offline events & expos, society activations, direct referrals and emerging offline acquisition channels .

The role goes beyond executing marketing activities. You will be expected to build the strategy, identify new growth opportunities, test new acquisition models, build scalable systems and SOPs, and lead a multi-city team to deliver sustainable growth while maintaining a healthy CAC.

This is an ideal role for someone who is equal parts strategic and tactical, someone who can think 2-3 quarters ahead about market expansion, manpower, channel strategy and growth bets, while also being comfortable getting into the field and making things happen.

What You'll Own:

1. Own the Offline Acquisition Channel(end to end)

- Own the overall strategy, growth and performance of DesignCafe's offline customer acquisition channel.
- Drive acquisition through Channel Partners, B2B partnerships, events & expos, society activations, direct referrals and new offline initiatives.
- Build the annual and quarterly roadmap for offline acquisition across existing and recent markets.
- Identify opportunities to increase the contribution of offline acquisition to overall business revenue.

2. Think Ahead & Build the Channel for Scale

- Think 2–3 quarters ahead , rather than only managing the current month's targets.
- Build manpower plans based on market potential, acquisition targets and expected channel growth.
- Identify new cities, markets and micro-markets for expansion and build the business case for entering them.
- Plan future acquisition engines, partnerships and initiatives before they become business requirements.




- Build scalable frameworks that allow the channel to grow without proportionately increasing cost and complexity.

3. Build & Lead a Multi-City Team

- Lead, coach and develop a geographically distributed offline acquisition team across major Indian metros.
- Set clear city-level goals, acquisition targets and productivity benchmarks.
- Build the right team structure, hiring plans, roles and incentive/variable-pay frameworks.
- Create a culture of ownership, experimentation, data-driven decision making and execution.
- Ensure consistency in processes and performance while allowing teams to adapt to local market realities.

4 . Own CAC & Growth Economics This is one of the most important parts of the role.

You will be expected to think beyond "How many leads did we generate?" and instead ask:

"What did it cost us to acquire these customers, what quality of customers did we acquire, and can this model scale profitably?"

- Own offline acquisition CAC and continuously identify opportunities to improve it.
- Evaluate channels based on cost → leads → Meetings → signup → NSV/revenue .
- Track channel-level and city-level acquisition economics.
- Balance aggressive growth targets with sustainable CAC.
- Identify high-performing acquisition sources and redirect investments accordingly.
- Build business cases for new initiatives based on expected acquisition cost, conversion and revenue potential.

What Success Looks Like In this role, success would mean:

- Offline continues to become a meaningful and scalable contributor to DesignCafe's overall revenue.
- New acquisition channels are continuously identified, tested and scaled.
- Successful pilots evolve into repeatable, SOP-driven acquisition engines.




- New cities can be launched with a clear people + partnership + acquisition + economics playbook.
- The team consistently delivers against acquisition and revenue goals.
- CAC remains healthy as the channel scales.
- The business has visibility into where the next quarter and next year's growth will come from.
- Offline acquisition becomes less dependent on individual relationships and more dependent on repeatable systems and scalable processes.

Key Responsibilities

- Own offline acquisition strategy and revenue contribution
- Drive Channel Partner and B2B acquisition programs
- Build and scale event, expo and society activation programs
- Identify and launch new offline acquisition channels
- Develop city expansion strategy and market-entry plans
- Lead multi-city offline teams
- Own manpower and hiring plans
- Define city/channel targets and productivity metrics
- Own CAC and acquisition economics
- Build dashboards and performance review mechanisms
- Design and institutionalise SOPs for successful initiatives
- Develop partnerships with real-estate ecosystems, communities, businesses and other relevant stakeholders
- Run quarterly and annual strategic planning
- Work cross-functionally with Sales, Business, Product, Operations, Finance and Leadership
- Present channel performance, growth opportunities and business cases to senior leadership

Experience & Qualifications

- 5-7+ years of experience in growth, customer acquisition, offline marketing, partnerships, channel development, business development or related roles.
- Experience managing multi-city / regional teams is strongly preferred.
- Experience building or scaling an acquisition channel from an early stage is highly desirable.
- Experience in real estate, interiors or allied industries is high-preferrable.
- Strong understanding of acquisition funnels and unit economics.
- Demonstrated experience managing budgets and acquisition CAC.
- Strong stakeholder management and communication skills.
- Willingness to travel extensively across markets.

📌 Lead – Offline Customer Acquisition (PAN India) (Bengaluru)
🏢 Design Cafe
📍 Bengaluru