About the Role

We are looking for a Jr. Marketing Automation Strategist to join Schbangs Marketing Automation team. The role involves working closely with clients and internal teams to plan, strategise, coordinate and execute CRM and Marketing Automation campaigns end-to-end.

You will be responsible for understanding the client's business and marketing objectives, translating them into customer communication strategies and journeys, coordinating with Content and Design teams to develop campaign assets, working with

Martech platforms for execution, and analysing campaign performance to identify opportunities for optimisation.

This is a client-facing strategy and execution role for someone who understands both marketing and technology and wants to build expertise in CRM, lifecycle marketing and Marketing Automation.

End-to-end ownership: Brief → Strategy → Journey → Content & Creative → Platform Execution → QA → Launch →

Reporting → Optimisation

What You will Do

1. Campaign Strategy & Planning

- Understand client objectives and translate them into CRM and Marketing Automation
- strategies.
- Plan customer journeys across acquisition, onboarding, engagement, conversion, retention
- and reactivation.
- Define audiences, propositions, channels, triggers, timing and communication frequency.

2. End-to-End Campaign Management
- Own campaigns from brief → strategy → content & creative → platform execution → QA →
- launch → reporting.
- Develop journey flows, communication matrices and campaign calendars.
- Coordinate timelines, dependencies and deliverables across stakeholders.

3. Client & Internal Coordination
- Participate in client discussions,



understand requirements and present campaign recommendations.
- Coordinate with Content, Design, Account Management and Technology teams to ensure
- seamless execution.
- Manage feedback and proactively communicate campaign progress and challenges.

4. Martech & Audience Management
- Work on platforms such as WebEngage, CleverTap, MoEngage, Bik.AI, HubSpot or
- equivalent.
- Manage audience segmentation, triggers, events, personalisation, journey logic and
- campaign setup.
- oEnsure the right audience receives the right communication at the right stage.

5. Performance & Optimisation
- Track campaign performance and analyse key metrics such as engagement, CTR, conversion
- and business outcomes.
- o Identify insights and recommend improvements across audience, messaging, channel,
- timing and journey logic.
- Prepare monthly calendar, reports and road maps to scale the performance.
- Support A/B testing and continuously optimise campaigns.

Mandatory Requirements

- 1 years of relevant experience in Marketing Automation, CRM, Lifecycle Marketing, Retention Marketing, Digital Marketing
- or a related field.
- Hands-on experience with at least one Marketing Automation / CRM platform such as WebEngage, CleverTap, MoEngage,
- Bik.AI, HubSpot or equivalent.




- Experience working on CRM campaigns across one or more channels such as Email, WhatsApp, Push, In-App, SMS or RCS.
- Understanding of customer segmentation, automated journeys, triggers and personalisation.
- Solid communication and coordination skills.
- Ability to manage campaigns from brief to execution.
- Ability to work with multiple stakeholders and manage timelines.
- Strong attention to detail.
- Good analytical and problem-solving skills.
- Comfortable interacting with clients and presenting ideas / recommendations.

Preferred Qualifications

- Prior experience working in a digital, creative or marketing agency.
- Experience managing multiple clients or brands.
- Experience working directly with clients.
- Experience coordinating with Content, Copy, Design and Technology teams.
- Experience in WhatsApp / conversational marketing.
- Exposure to A/B testing and experimentation.
- Experience with CRM reporting and analytics.
- Exposure to CDPs, customer data platforms or analytics tools.
- Basic understanding of HTML / Email Marketing is a plus.

Key Skills

- Marketing & Strategy: CRM Marketing | Lifecycle Marketing | Marketing Automation | Customer Journey Mapping |
- Segmentation | Personalisation | Retention | Engagement | Omnichannel Marketing
- Campaign Management: Campaign Planning | Brief Development | Journey Planning | Content & Creative Coordination | Client
- Management | Campaign Execution | QA | Reporting
- Martech: WebEngage | CleverTap | MoEngage | Bik.AI | HubSpot | Other CRM / Marketing Automation Platforms
- Analytics: Campaign Performance | A/B Testing | Conversion Analysis | Customer Behaviour | Optimisation

📌 Jr. Marketing Automation Strategist (Mumbai)
🏢 Schbang
📍 Mumbai